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AI in Marketing

How Brands Are Leveraging AI in Marketing and Improving Their Customer Experience

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Artificial Intelligence! We bet the first thing that comes to your mind after reading these words is either “job snatcher” or “technological marvel”. There is no industry in the world that is not banking on AI technology to amplify its business prospects. And each industry’s marketing department is making the most of it by utilising AI at every step, from scheduling ads to generating content, and much more. What is AI in Marketing? In order to overcome the marketing hurdles, numerous technologies are being used that vary from machine learning (ML) and deep learning to natural language processing (NLP) and other artificial intelligence techs. Customer expectations are also growing from the brand’s marketing strategies, to provide them with a personalised experience. This is where the brands need to modify their marketing approach with a touch of AI and simplify certain processes for everyone’s convenience. Even the top-notch digital transformation agency in India is catering to this need and guiding brands to excel in their niche. What All Comes Under AI in Marketing? AI takes a fraction of seconds to process and analyse a large volume of data and report the same to you, so necessary changes can be made for better ROI. Why AI in Marketing is Needed? Marketers can actually gather data from various sources and take action accordingly. Here are certain methods AI can benefit marketing:  Improved ROI: It tracks and analyses a certain campaign’s performance in real-time and gives you a more accurate measurement of marketing ROI. Marketers can significantly improve their marketing strategy with suitable tweaks here and there, and consequently allocate resources. Exemplary Instances of AI in Marketing If you are running your business over the internet and looking forward to amplify it with premium digital transformation solutions, then you must consider these unforgettable AI measures taken by some well-established brands across the goal. Have a look:  1. Netflix: User Content Suggestion Its AI analyses various user metrics, like what the user watches, what they like or super like, duration spent on certain content, when they paused or fast-forwarded or re-watched a specific set, what is added in their watchlist, etc. SVoD then shows a “what to watch” list. It is still one of the best examples of AI in marketing. 2. Coca-Cola: Y3000 The beverage giant Coca‑Cola and its new project, Coca-Cola Creations came up with a new Coke, an amalgamation of human and AI efforts – Y3000. The new drink was manufactured taking assistance from the AI that suggested a flavour inspired by the year 3000, letting its loyal customers taste the future. As per its official statement, the new Coke is a result of “how fans envision the future through emotions, aspirations, colours, flavours, and more.” 3. Starbucks: My Starbucks Barista Banking on voice-search technology, Starbucks has come up with this new feature where customers can place an order and modify it accordingly. It is utilised in collaboration with Amazon’s Alexa. Moreover, they can also confirm a pickup location for the same and collect their order from the store of their liking and in their vicinity. Eventually, it launched AI-powered Mastrena II espresso maker for coffee and technology lovers. 4. Nestlé: NLP Technology One of the global F&B leaders, Nestlé uses Natural Language Processing (NLP) technology to produce targeted ads and creatives for several audience segments. This way, it is getting the maximum return on investment (ROI) by not investing a fortune. This approach enables the brand the freedom to create personalised communications for its audience. In addition, Nestlé is using AI-driven data processing platforms to understand its audience even better and facilitate them with a better user experience. 5. Sephora: The Shopping Chatbot The makeup giant used to conduct a quiz for its website visitors which helped them with a customised shopping experience so they didn’t have to go through the extensive process of product selection. The whole shopping experience was simplified for the end user where they used to leave satisfied and amazed at the turnaround time. The success of that initiative motivated the brand to offer a chatbot-powered shopping service via Facebook Messenger. Conclusion Artificial Intelligence is the key to success in this digitally competitive world and you need the guidance of a digital transformation company in Delhi, like SkyTrust as we can help you achieve your goal effectively. Let’s join hands and we will take you to the cloud nine of success.

Content Marketing Agency in Delhi

How To Find The Right Content Marketing Agency in Delhi?

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Everybody knows that “content is king,” but businesses have always struggled to find the right content marketing agency. While such agencies are easy to find, not every one of them worth the investment.  Whether you’re a startup looking to establish your online presence or an established brand aiming to boost engagement and conversions, a content marketing agency in India can help you create and distribute content that resonates with your target audience. But as said earlier, there are many agencies available out there, so do you choose the right one? Well, that’s exactly what we’ll be discussing in this guide. What’s the role of content marketing? Before we dig deep into the process of finding the right agency, let’s first understand the importance of content marketing. The ultimate goal of content marketing is to drive profitable customer action, whether that’s making a purchase, signing up for a newsletter, or simply becoming more aware of your brand. Tips to Find the Best Content Marketing Agency Define your Goals The first thing you need to do is understand your own goals. What exactly do you want to achieve with content marketing will help you become more certain when choosing an agency. Your objectives may include:  Defining such goals will act as a compass when selecting an agency.  Assess Their Expertise  Content marketing has a lot of moving parts, from blogging and social media management to SEO optimization and email marketing. You need to evaluate the agency’s expertise in the areas that seem the most relevant to your business goals.  Content Creation: Look for an agency that can produce high-quality, engaging, and original content. This may include articles, blog posts, videos, infographics, and more. SEO and Optimization: Ensure the agency understands the importance of search engine optimization (SEO) and can optimize your content to rank well on search engines. Analytics and Reporting: Measurement is vital. The agency should offer tools and expertise to track the performance of your content and make data-driven improvements. Strategy Development: Your chosen agency should be able to craft a content marketing strategy that aligns with your business goals, target audience, and industry. Industry Experience An agency with experience in your industry or a related field can bring valuable insights and a deeper understanding of your target audience. They may already be familiar with industry-specific trends, challenges, and best practices. This can save time and resources compared to educating an agency about your niche.  However, don’t disregard agencies outside your industry, especially if they have a strong track record of adapting to various sectors. What’s important is their willingness and capability to learn about your industry.  Content Quality  Quality is something that you can’t really overlook especially when it comes to content. It is highly recommended that you assess their digital marketing content writing by simply exploring their blog posts, videos, social media content, or any other work samples they provide. While closing down, consider paying attention to factors like relevance, engagement, and last but certainly not the least, creativity.  Communication and Collaboration Effective communication and collaboration are crucial. Ensure the agency is responsive, transparent, and open to feedback. You want a partner who can understand your brand’s voice and values and effectively communicate your message to your target audience. Portfolio and Case Studies Review the agency’s portfolio and case studies to get a sense of their work quality and results. Pay attention to the diversity of their portfolio – it can indicate adaptability and a broad skill set. Case studies can provide insights into how the agency tackled specific challenges and delivered measurable results for its clients. You are also free to ask for content marketing examples and contact their past and current clients to inquire about their experiences and satisfaction with the agency’s services. Budget and ROI Determine your budget for content marketing and discuss it openly with the agency. While it’s important to find an agency within your budget, be cautious of unusually low prices, as they may indicate subpar quality. Additionally, inquire about the agency’s approach to measuring return on investment (ROI). How do they track the success of their content marketing efforts? A reliable agency should be able to provide clear metrics for assessing the impact of your content. Contract Terms and Flexibility It is highly recommended that you carefully examine the terms of the contract, including the duration and flexibility of the engagement. See if you have the option to adjust or terminate the contract if you’re unsatisfied with the results. Flexibility is critical in case your goals or circumstances change over time.  Consider Their Company Culture and Values The culture and values of an agency can significantly impact your working relationship down to its core. Consider whether the agency’s culture aligns with your company’s values and whether you feel comfortable working with their team or not.  Trust Your Gut Ultimately, the decision to choose a content marketing agency should also come down to your gut feeling. If you have a good rapport with the agency’s team, feel confident in their abilities, and believe they genuinely understand your business goals, it’s a positive sign that you’ve found the right fit. Conclusion Finding the right content marketing agency for your business requires careful consideration and research. By defining your goals, evaluating agency expertise, and considering factors like communication, industry experience, and cultural fit, you can make an informed decision.  Remember that the right agency like SkyTrust not only meets your content marketing needs but also becomes a valuable partner in achieving your business objectives. Take the time to find the perfect match, and your content marketing efforts will undoubtedly yield significant results.

Local SEO

 Local SEO for Beginners by an SEO agency in Delhi, SkyTrust

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When you search for some brand over the internet, you come across its basic pieces of information, then several perspectives regarding its offerings. That’s all possible because of search engine optimization (SEO), the digital marketing method to improve your online visibility. Whether you are a well-established brand or just started with your new business, SEO can help you attain the ultimate goal of marking your presence across the internet and targeting your potential clients. And especially if you are new in the business, you definitely need the aid of SEO to boost your online presence and make every effort count to rank on search engine result pages (SERPs). To reach that goal, you have to make the most of SEO services in Delhi that will take you another step towards success. Benefits of SEO for Businesses of Every Size? Local SEO: It proves to be quite a successful strategy for local businesses that aim to lure in local audiences in the hopes of turning them into a potential client. It is most beneficial for brick-and-mortar stores that are looking forward to increased foot traffic to their store. Let’s see how you can bank on Local SEO as a beginner: Conclusion If you have been looking for the ideal SEO Company in India to help you boost your local SEO, but came across nothing fruitful, then connect with SkyTrust IT Solutions your digital transformation partner that won’t hesitate to go another mile for you. Let’s get started with your SEO, today, and get you the best return on your investment (ROI).

Digital Marketing Company

6-Step Process to Choose the Best Digital Marketing Company in Delhi, India!

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Digital marketing is no unknown concept for any person or business in today’s digital age. Everyone is making the most of the internet to grow their business and even succeeding at making a difference to their winning strategy utilising the same. Since the inception of “bazaar” and trade, marketing has been the centre of traders’ attention, and with the advent of the internet, the spotlight has been shining above digital marketing. Hence we see businesses and brands running towards some of the top digital marketing companies in India that cater to such needs of theirs. Why Does Your Business Need Digital Marketing? As your business needs to grow, you need the perfect method that will guide you on the path to gratification. With people marking their presence over the internet for even a minute search, businesses are going the extra mile to cater to their persisting needs and never-ending wants. As your target audience (prospective customers) is looking for information related to your field everywhere, including search engines, social media platforms, review sites, etc., you also need to connect with them on the same medium and speak their language. Digital marketing techniques allow you to establish two-way communication with your audience which was not being considered by businesses before. It gives you the advantage to build your credibility among your audience and convince them why they MUST choose you over your competitor. Every best digital marketing company in Delhi offers these services with their unique selling propositions. What All a Digital Marketing Agency Offer? It includes paid and unpaid, every kind of service that can amplify your visibility in this digital landscape. These services include: Online Reputation Management: Now you can also change the way people perceive your brand online by managing your online reputation. How to Choose the Right Fit For Your Business? With a plethora of businesses doing their best out there, they still need a digital marketing company to help them improve their marketing and targeting tactics. So we took it upon our shoulders to help you narrow down to The Best among the rest, so you make a sound decision once and for all. For your business, to be precise! So here is a 6-step process: 1. Outline Your End Goal Before you jump the gun to select your digital marketing agency, you first need to identify and stick with your goal, like “What exactly do you want to achieve with digital marketing?” Is it brand awareness, increasing your sales, offer discounts & deals, product promotion, having a website or mobile app, influencer collaboration, or something entirely different? Know your short-term goal and what you want to keep pursuing for a lifetime.  2. Assess Potential Agencies Once you identify your need, the next step is to evaluate all the potential digital marketing agencies that are ready to cater to your needs. See what all options are out there, see whom your competitor is consulting, ask a friend, and do your own research online. If someone can rank themselves as the best digital marketing company on the first page of the search engine, they certainly can help you achieve that goal in due time.  3. Consider the Experience You also need to pay attention to how many years of experience your shortlisted agencies have. Other than that, always ask them how many years of experience their teams have because the man force utilised in elevating your business growth must be well-versed in their field of expertise. This combination is ideal to make your business or brand more visible over the internet.  4. Understanding Plan & Process Once you narrow down to selected agencies after analysing their experience, you need to get the hang of their processes and strategies. How streamlined their execution is with their own as well as their client’s team? How do they deal with unforeseen circumstances? What is their turnaround time in regard to slip-ups, if any? How well do they understand your brand? Can their presented plan fit well in your brand guidelines? Just go through these and a few more relevant considerations before making the final decision. 5. Look Into their Track Record While on boarding any client, forget the best, even the average digital marketing company in Delhi says it has a proven track of successful campaigns and projects. But it becomes your responsibility to scrutinise their claims and investigate if they follow what they preach. Ask for their campaign reports if they can share, so that their analysis mechanism can give you more clarity about their work procedures. 6. Finalise Your Decision Other than contemplating what these digital marketing companies in India can offer you, always keep your personal goal and budget constraints in mind. It is not necessary if an agency fits in your goal parameters, it will also fit in your budget. And you do not have to empty your pockets just to experience their premium services. You can always find the next best option that happens to fit your budget as well. Conclusion Before making any rational decision regarding hiring a digital marketing agency, always follow this 6-step process to keep everything in perspective as you finalise your decision. And once again coming to the budget part, do not even think about going overboard with it. Rather you can hire SkyTrust as your digital marketing company in Delhi or anywhere else in India, as we can give customised solutions under any budget. It is not just a challenge for us, but our specialty. Let’s join forces and make it happen!

Social Media

6 More Ways to Use Social Media for Storytelling Part – 2

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Social media has become an integral part of our lives and we can’t keep calm to tell our story to the world. Keeping that ‘fact’ in mind, brands are also seizing this opportunity to tell their story and convince the audience to choose them over their competitor. Even if they (the audience) don’t make that decision, they will at least have a positive impression of that brand and remember it for that storytelling concept if nothing else. Why Brands Are Keen to Master the Art of Storytelling Storytelling gives you the creative freedom to convey your brand message using a unique way that your target audience also finds enticing hence they engage with it. It sort of builds a personality of your brand that your audience feels a connection with. And there is no lack of methods to execute that storytelling part and work towards amplifying your brand. Being a leading social marketing agency in Delhi, we can help you with the storytelling of your brand. In our previous blog, we discussed how you can utilise Facebook and Instagram to bank on storytelling marketing. It’s time we explore other platforms in this blog. Let’s get started! Snapchat 1. Geofilter’s Greatness It is exactly what it sounds and reads like- the geographical or location filter. Since 2017, Snapchat has been letting us show our location on our snaps. If your audience is available on this social media app, then Snapchat Geofilters has to be one of the best ways to target, reach, and engage your audience with your brand, integrating the location factor. It is a boon for businesses with physical locations as they let their audience (their clients) share their first-hand experiences with their followers as well as their subscribers. Moreover, you can also get your own on-demand Geofilters.  X (formerly Twitter) 1. Create a Storm When your typical tweet cannot be justified within 280 characters, you can unleash your stream of thoughts in a thread-like manner. You just have to reply to each of your tweets, making it look like a string of thoughts. It should be conveying a single story in a series-like format. For example, if you want to share some tips with your target audience on any topic related to your industry, then a tweetstorm is the ideal way to go with it. 2. Picture Worth a Thousand Words There have been many types of research on social media users, and most of them tell the same story that a tweet with a photograph reaches more people and gets more attention than a plain tweet and that too more than 300%. As you share more than one image with that tweet, your audience is more likely to spend more time on that tweet or even click on it. It’s a great way to tell a story. You can also share a group of pictures from an event, telling your followers and potential clients about the same in this picturesque manner, making it more enticing. 3. Bank on Brand Hashtag Hashtags play a crucial role in creating a community and brands are relying on such hashtags to promote themselves. Some brands have hashtags dedicated to their names and use certain hashtags with a certain cluster that the audience recognises instantly that which hashtag belongs to which brand. For example, Mamaearth uses hashtag #GoodnessInside which is based on the brand philosophy of finding the beauty within. And any loyal customer of ME can tell that this hashtag belongs to this brand. You can also establish your own hashtag and bank on it.  4. Get on Trending Hashtag Train X is the place to join the hot topics and be relevant when a topic is trending among your target audience as well as loyal customers or anybody interested in your field or industry. If you can establish your brand hashtag to build a story, then you can also jump on the bandwagon of trending hashtags to connect with your brand story. It is the perfect time and opportunity to showcase your creative side. You can get assistance from any social marketing company in Delhi like SkyTrust that has mastered this art by spending years in the advertising industry. YouTube 1. Create a Playlist If your brand has a YouTube channel for your brand promotion and you keep your audience updated with your latest offerings or modifications, then you can segregate these videos into different categories, in different playlists. Video is certainly the most engaging form of content and keeping that in mind, you should create as much video content as possible to target the audience toward your brand and turn them into a potential customer. Storytelling can be a lot of fun if the YouTube video playlist feature is utilised well by the brands. Conclusion Storytelling marketing is not a new concept in the field of digital marketing and brands have realised its potential as well. Social media is the ideal place to make that story heard as who doesn’t love hearing a good story, especially when a brand is telling it? Being a prominent social marketing agency in Delhi, we at SkyTrust and our team of industry veterans can help you attain a level of storytelling supremacy that you will be able to meet your success and growth goals with the best ROI. Let’s join forces and get started on that path.

SEO Trends

Top 5 SEO Trends You Need to Keep an Eye On

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With the advent of Artificial Intelligence, brands are integrating this need of the hour in their digital marketing efforts and transforming the way they operate. But the world of digital transformation is not limited to just AI as it goes beyond that. And that is shaping the search engine optimisation (SEO) strategies so that the business becomes a brand and a brand utilises every opportunity to turn out to be a global label in its niche.  To stay ahead in the race of ‘SEO strategy’, you also have to be well-informed about the ongoing trends and updates in the industry and segregate which one will get you the best returns. But the question that is still at large is why you need to follow the latest SEO trends of the year 2023. Here are some basic yet valid reasons that will help you navigate the world of SEO with an enhanced perspective. Better Forecasting: A better understanding of the latest trends will help you predict future sales and possibilities and make things easier for you as well.  Predict Trends: If you keep an eye on the past and current trends of SEO, you can analyse to an extent, predict what to expect tomorrow, and be ready for that as well. Identify Cause of Change: Following a trend thoroughly also gives you an advanced indication if a decision is right for your business or not. It enables you to establish a genuine business workflow that aligns with evolving trends. Points to Improve: It eventually helps you improve the policies and business processes which only aids you in coping with the ongoing changes in the industry.Now that you know the motivations to hop on board, you need to diligently check on these new SEO trends to take your business or brand another mile ahead, shall we move forward with detailed analyses of the same? Get, set, go! 1. Role of Artificial Intelligence SEO strategy demands a lot of textual content that helps in making the strategy successful. Now with the advent of generative AI, the job has become a time-saving process that is not just simple to follow but also accessible for every domain. It is like a technologically advanced saviour that is always on its toes to cater to your SEO needs. Moreover, it helps you make your authoritative content rank better on SERPs. For example, if you are in the apparel business and want to leverage Bing where AI-generated summary is the norm, then worry not. Suppose your potential client happens to search for fashion tips or the latest trends in fashion on Bing, the AI-generated summary not only gives it the pro tips but also highlights your website at the bottom as options, which the end-user can explore. 2. Voice Search: Trending SEO Tips for Beginners Voice-based personal assistants like Google Assistance, Alexa, Siri, and more are in the growth phase and are still evolving. As people are also relying on voice search commands to look for any information over the internet, search engines are also integrating this feature in their offerings. The microphone sign by the search bar side is an ideal example of the same. The biggest advantage of voice search is that it is more conversational than text-based searches. In the latter, you type specific keywords with no consideration for grammar, whereas voice search lets you use a natural way of conversation. Besides, people use voice search in a question-like manner and that is where you can also use long-tail keywords for better optimisation. 3. Visual Search: Hot Topic of the Decade It has become a trend for online shopping where the audience uses visual cues to find the result of their liking, and E-commerce sites are banking on it. In other words, if you like something in an image and you want to buy it or know more about it, you just search for it with the search engine’s image-search feature where you upload that specific image and all the relevant results will pop up on your screen. Its most popular examples are Bing Visual Search and Google Lens. That is one of the main reasons why your business or brand needs to follow these pro SEO tips to create and optimise images to target visual searches where the end user plays a significant role. So make sure your image boasts high quality, is representative, optimised well with alt text, and other factors. 4. Video Optimisation: YouTube SEO tips As YouTube is the second most utilised search engine where people go with their queries and Google also includes videos in the top results of SERPs, why not count on it? It proves quite useful in tutorials and “how-to” videos, like recipes, latest news, music videos, etc. Here are some video SEO guidelines that you must include in your strategy and make it smarter: As video content gets more attention than visual and text-based content, brands need to step up their SEO game with video content integration for better reach among audiences. 5. Bing is On the Rise Since the Microsoft-owned search engine incorporated ChatGPT in its algorithm, it is one step ahead of Google in catering to the needs of its audience. According to tech web platform- The Verge, within weeks after the generative AI’s integration, Bing has achieved the target of 100 million active daily users. It has helped the search engine become the 2nd choice of the users after Google. Although Google has more than a billion daily users and Bing has a long way to beat it but the technological advancement of the former is commendable which Google should make a note of. Now you need to make sure that your website is optimised well for Bing as well. Just like we mentioned in the beginning, the SEO optimisation of your website and the rest of the content is the need of the hour for any business or brand out there. But evolving in the ever-changing world of “digital everything”, you

Social Media for Storytelling

8 Ways to Use Social Media for Storytelling Part – 1

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Who doesn’t like to hear a captivating story? You never know what’s coming next to surprise and this is what keeps you asking for more because the human species is all about embracing and appreciating surprises. Especially if a brand is telling it, we get more curious as their way is more enticing and keeps you engaged with all the needed hooks and twists. And social media is their ideal platform where the magic of storytelling happens. This marketing strategy is doing wonders for brands who are getting an opportunity to leave an everlasting impression on the minds of their target audience. As the way of consuming content by the audience has changed, the brands are also evolving to identify their needs and likes, and facilitate them with the best strategies or offers. And there is no social media marketing agency in Delhi that is not catering to this need. So we at SkyTrust bring you a number of social media storytelling methods that you can utilise to attract and engage your audience. Here goes nothing! Instagram Facebook (To know how you can utilise other social media platforms for storytelling marketing strategy, keep watching this space as we will be coming up with a second instalment of this series, very soon.) Conclusion Whether it’s Facebook, Instagram, or any other social media platform, storytelling is the way to go ahead with your branding strategy and we are here to pave the path to your success. As one of the leading social media marketing agencies in Delhi-NCR, SkyTrust is always ready to take you one step ahead of your competitors. Our team of social media mavens is always ready to cater to your needs of the hour, applying their years of expertise to the best of their knowledge. Let’s get in touch and get started with your social media storytelling, hence your social media marketing.

Digital Transformation Agency

AI & Your Business – SkyTrust, Digital Transformation Agency

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Artificial Intelligence! We bet the first thing that comes to your mind after reading these words is either “job snatcher” or “technological marvel”. There is no industry in the world that is not banking on AI technology to amplify its business prospects. And each industry’s marketing department is making the most of it by utilising AI at every step, from scheduling ads to generating content, and much more. What is AI in Marketing? In order to overcome the marketing hurdles, numerous technologies are being used that vary from machine learning (ML) and deep learning to natural language processing (NLP) and other artificial intelligence techs. Customer expectations are also growing from the brand’s marketing strategies, to provide them with a personalised experience. This is where the brands need to modify their marketing approach with a touch of AI and simplify certain processes for everyone’s convenience. Even the top-notch digital transformation agency in India is catering to this need and guiding brands to excel in their niche. What All Comes Under AI in Marketing? AI takes a fraction of seconds to process and analyse a large volume of data and report the same to you, so necessary changes can be made for better ROI. Why AI in Marketing is Needed? Marketers can actually gather data from various sources and take action accordingly. Here are certain methods AI can benefit marketing:  Improved ROI: It tracks and analyses a certain campaign’s performance in real-time and gives you a more accurate measurement of marketing ROI. Marketers can significantly improve their marketing strategy with suitable tweaks here and there, and consequently allocate resources. Exemplary Instances of AI in Marketing If you are running your business over the internet and looking forward to amplify it with premium digital transformation solutions, then you must consider these unforgettable AI measures taken by some well-established brands across the goal. Have a look:  1. Netflix: User Content Suggestion Its AI analyses various user metrics, like what the user watches, what they like or super like, duration spent on certain content, when they paused or fast-forwarded or re-watched a specific set, what is added in their watchlist, etc. SVoD then shows a “what to watch” list. It is still one of the best examples of AI in marketing. 2. Coca-Cola: Y3000 The beverage giant Coca‑Cola and its new project, Coca-Cola Creations came up with a new Coke, an amalgamation of human and AI efforts – Y3000. The new drink was manufactured taking assistance from the AI that suggested a flavour inspired by the year 3000, letting its loyal customers taste the future. As per its official statement, the new Coke is a result of “how fans envision the future through emotions, aspirations, colours, flavours, and more.” 3. Starbucks: My Starbucks Barista Banking on voice-search technology, Starbucks has come up with this new feature where customers can place an order and modify it accordingly. It is utilised in collaboration with Amazon’s Alexa. Moreover, they can also confirm a pickup location for the same and collect their order from the store of their liking and in their vicinity. Eventually, it launched AI-powered Mastrena II espresso maker for coffee and technology lovers. 4. Nestlé: NLP Technology One of the global F&B leaders, Nestlé uses Natural Language Processing (NLP) technology to produce targeted ads and creatives for several audience segments. This way, it is getting the maximum return on investment (ROI) by not investing a fortune. This approach enables the brand the freedom to create personalised communications for its audience. In addition, Nestlé is using AI-driven data processing platforms to understand its audience even better and facilitate them with a better user experience. 5. Sephora: The Shopping Chatbot The makeup giant used to conduct a quiz for its website visitors which helped them with a customised shopping experience so they didn’t have to go through the extensive process of product selection. The whole shopping experience was simplified for the end user where they used to leave satisfied and amazed at the turnaround time. The success of that initiative motivated the brand to offer a chatbot-powered shopping service via Facebook Messenger. Conclusion Artificial Intelligence is the key to success in this digitally competitive world and you need the guidance of a digital transformation company in Delhi, like SkyTrust as we can help you achieve your goal effectively. Let’s join hands and we will take you to the cloud nine of success.

International Digital Marketing

7 Tips for Excelling at International Digital Marketing

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7 Tips for Excelling at International Digital Marketing Owning a business or a brand in 2023 is not uncommon. But running it with the smart digital marketing strategies to reach a global audience, certainly is. The world of digital marketing is constantly evolving and the global marketplace facilitates such rapid changes. Therefore addressing this need to cater to a global audience is the most crucial necessity of the day which every business should master. It lets you target, reach, and engage scores of potential customers in just one click. So why not unlock the global potential of your business or brand? Before we get started with the 7 proven digital marketing strategies to take your business or brand to the epitome of success, let us understand why there is a need is to tread on this path. Importance of International Digital Marketing Thanks to the internet, the world is more connected than ever and it is way easier to reach any sort of audience sitting in any corner of the world. It does not matter what the size of your business is, you can target your audience as well as turn them into your potential customers. It eventually led to a substantial shift in the entire digital marketing arena that brands are following to their hearts. If you are not reaching the global audience in this fast-paced era of online marketing, are you even marketing your offerings right? It is crucial for every business to consider international marketing standards while serving at such a humongous level. So there is no harm in seeking professional digital marketing services in India in order to achieve that level of global success. Get ready to expand your business horizons and conquer the online world, using all these 7 strategies to master the art of international digital marketing. 1. Understanding and Adapting the Cultural Differences  It is good if you want to carry your cultural significance to another country, but always keep in mind that it does not clash with their cultural aspects, making your brand, the villain. You need to understand the cultural differences in your approach and the roots of the region you are reaching out to. Identify the gaps and modify your strategy accordingly. We strongly believe in a one-size-does-not-fit-all approach, and that is why we give you not just custom-made but also unconventional strategies to grow in your industry. 2. Banking on Social Media Platforms Social media has become an essential part of our lives and this is why brands are leveraging it to their advantage in reaching their target audience across the globe. If utilised properly, it can turn out to be an effective strategy in reaching your potential customer with precisely targeted ads in international digital marketing. From Facebook and Instagram to YouTube and X (formerly Twitter), you can draw attention to your brand via any medium, targeting anybody. 3. Leverage SEO for Improved International Visibility It is not a tough job to target and reach audiences from different regions and languages if you can relate to them and convey your brand message in a manner they can comprehend. Establishing a strong market presence across the globe has become the need of the hour for every brand out there, all thanks to the rising trend of globalisation and increasing use of the internet day by day. You can as well tap into new and global opportunities with the right SEO strategies.  4. Knowing Local Laws and Regulations for Better Compliance If you know the digital rules and regulations of the place where you are targeting your audience, then you have a better chance of justifying your brand offerings. All you have to do is “adhere to the legal requirements set by governments and regulatory bodies for online advertising, promotions, and data protection.” Make yourself familiar with GDPR: The General Data Protection Regulation. We at SkyTrust are such a digital marketing company in India that leave no stone unturned when it comes to be in compliance with international laws and regulations. 5. Translation and Relevance is the Key Sometimes the main communication of a brand gets lost in the transition of translation. Hence, your brand communication has to be effective and efficient so that your target audience in any corner of the world can understand the main intent with ease. In short, clear and accurate communication is the key. As you are getting an opportunity to tap into an unexplored arena, you better make every step count with the right communication. 6. Realise the Power of Influencer Marketing As influencers have a wide range of followers and fans from all walks of life, you can collaborate with them and target their followers, and turn them into your end clients. These influencers have different niches, cultural authenticity, morals & values, lifestyles, and beliefs that their people get influenced by the same.  Just keep one thing in mind that their loyal followers should be able to connect with your brand values if they resonate with them. Every single digital marketing agency in India is catering to these needs of brands and businesses.  7. Leveraging Data and Analytics  It is very important for tracking success in the global market, and analysing data with the right analytics and tools is the key. Start with defining your tracking goals, then implement robust analytics tools, segment your data, monitor your key performance indicators (KPIs), do your cross-channel integration, and don’t forget to conduct A/B testing as you conclude the entire process with data visualisation.  ConclusionIt is no rocket science to succeed in the international market if you have these tricks up your sleeve. And being a digital transformation company in Delhi, SkyTrust believes in going another mile, making sure your international digital marketing needs are met in due course of time. Get in touch with us and we will take your brand many miles ahead of the international borders.

10 Essential Skills

Top 10 Essential Skills Every Digital Marketer Should Be a Master Of!

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Top 10 Essential Skills Every Digital Marketer Should Be a Master Of! The world of marketing is so exciting and interesting that not even a single person can stay away from it. Whether it’s a brand that markets itself or an individual who is the target audience of that brand, everyone is an integral part of marketing. As everyone has almost turned into a netizen, brands are banking on this opportunity and exploring the alleys of the digital landscape. This is where digital marketing agencies are coming into being to cater to brands’ digital marketing needs and assist them on the path to success. But what exactly does every marketing agency in India and their digital marketers do that makes a difference to any brand’s marketing efforts? Let’s understand it in this piece of information –  Who is a Digital Marketer? When someone is involved in promoting and advertising a product, service, or brand as a whole, then that person will be known as a Digital Marketer because he or she is using digital means and technology to achieve all these targets. They make the most of trending tools and techniques at their disposal to reach and engage their target audience in order to turn them into a potential customer.  Essential Skills Every Digital Marketer Must Possess 1. Social Media Marketing This is the need of every business and brand out there (or rather, in here) that a digital marketer must live by. They should be well-versed with every platform, be it LinkedIn or Snapchat. So whenever a client demands their brand promotion on any platform out of the blue, they must be prepared with all their online marketing ammunition. Moreover, they MUST know how to leverage video marketing inside out, upside down as it is the most promising technique to get you desired result. 2. Search Engine Optimisation SEO is the field that nobody knows more about other than its specialists. But a digital marketer should have some idea about how things work around and how to execute regular tasks varying from on-page and off-page optimisation to local and global SEO. Other than that, he or she has to have a sound understanding of how PPC works. Even the best SEO company in Delhi has such versatile digital marketers.  3. Creative Thinking They should be able to bring their ideas to textual and virtual reality via a good copy and seamless design, respectively. They could be an expert in either of the fields with previous experience spent in the relevant one. Their expertise can also lie in brand development or brand strategy, but as a whole, they must be able to assist and guide their team towards the creative direction. 4. Data Analysis Now a digital marketer is not good enough without the knowledge of the right tools and data analytics techniques that help them derive the result. If he or she cannot analyse if such and such campaign worked in the favour of a certain brand, then their efforts are going in vain. From social media optimisation and SEO to paid marketing analysis, they must be well-versed in analysing the data and accordingly alter the campaign for optimum ROI. 5. Problem Solving In the path of a digital marketing campaign, there will be roadblocks and bottlenecks that will hamper the overall execution of the same. Hence a digital marketer must know how to jump over those obstacles and implement their campaign, without much hassle. They should be able to adapt to arduous situations and take the least time to turn it around in favour of the said brand. Their time management and communication skills are a crucial part of it. 6. Project Management Other than handling design and execution, an exceptional digital marketer should be able to handle the entire project on his/her own and take everyone along. This highly valuable skill comes in handy for planning and executing marketing campaigns and initiatives. Moreover, they can not only stay organised but also meet deadlines to achieve their marketing objectives. 7. Tech-Savviness Possessing this skill by a digital marketer is self-assumed. As the landscape of digital marketing is closely tied to technology, knowing and effectively using every platform as well as various tools is vital to achieving the target of growth and success. Hence, he or she must know how to efficiently use the tools, adapt to new technology trends, how to bring automation to good use, and more. To facilitate the end client with the best digital marketing services, this can be a game changer. 8. Strategic Planning To become a successful and all-round online marketer, the person has to be brilliant with his or her campaign planning skills. They must employ their critical thinking to craft meticulous strategies with the aim of getting maximum ROI. From trend and competitor analysis to paid marketing campaigns, s/he must be well-versed in the nitty-gritty of digital marketing so they can put their best foot forward with the right strategies and perfect planning 9. Mobile Marketing Because every person refers to his/her phone for any new information or to buy something or watch something, brands are marking their presence over such digital platforms which help them take their brand offerings to their target audience. The brand’s website as well as its social media accounts, everything must be optimised for the convenience of the end user.  10. Customer & Personalised Marketing Once digital marketer has mastered the art of focusing on their customer and personalised marketing, they can simply build a long-lasting relationship with their client (brands) and can advance their conversion rates and customer loyalty, drastically. To grow on this path, they need to understand their audience, segment them based on various factors like demographics, interests, etc., personalise client websites and their social media accounts, and remarket with retargeting, to name a few.

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