Blog

Your blog category

data backup

Protecting Your Business from Data Loss: A Comprehensive Guide

Data is an important word that you use every day. It does not matter what its context is. Data powers everything in the world, and losing critical information is always a red flag for anyone, whether an enterprise or an individual. To avoid such data loss, it is important to conduct frequent data backups and save them in a confidential repository.  This is a strategy that never fails and helps ensure the continuity of business or even prevent personal data leakage. Here we are going to cover what is data loss and techniques that help in preventing such data losses effectively.  What Do You Mean by Data Loss? Data loss refers to any incident, attack, or event that exposes sensitive information. Information is lost either to the public or unauthorised individuals or the user loses it accidentally from their system.  This occurs for several reasons, starting from corruption in the software or even malfunctions or threats from external attackers. However, these losses can also occur in case of accidental hazards like fire or flood.  For a business, the loss of data is not something so simple; rather, it affects every aspect of operations. Thus, you need to develop some data backup solutions that can prevent such leakage. In particular, encrypting the data appropriately nullifies the chance of data being leaked directly.  Strategies to Data Backup: A Guide  Data backup refers to creating a copy of the file and then storing it in locations so that they are retrievable after entering a code. While you are backing up data, you can ensure the following strategies below for maximum protection of data:  Determine an appropriate backup frequency. For most businesses, regular backups are essential as they generate new data every day. Starting from generating new leads to protecting the private information of employees, everything is stored in their devices.  Store backup copies across multiple locations, including any offline storage system like that of a pen drive or a simple hard drive. This strategy helps in keeping your data readily accessible even when the original copy gets misplaced.  Technology is a powerful tool, and Google Drive is a result of that. When you choose to auto-backup data into a drive, it provides better data storage. Manual backups are error-prone, and automated backups ensure that even if you forget, the data is successfully kept aside in a secure location.  SkyTrust, a leader in business data protection, recommends a dual strategy of offsite and onsite data backups.  Using Cloud Backups for Data Storage  Cloud-based data backup offers businesses several advantages over traditional onsite storage, including enhanced security, scalability, and remote accessibility.  In cloud environments, data backup is managed by professional providers who implement stringent security measures, including encryption, access controls, and continuous monitoring. Cloud solutions are also more scalable, allowing businesses to adjust their storage requirements as they grow. Additionally, cloud providers offer built-in disaster recovery capabilities, meaning that even if an organisation’s physical location is compromised, its data remains intact and accessible. This form of backup offers the agility businesses need to maintain continuity without excessive infrastructure costs. Conclusion  Data loss can be an issue for organisations that handle sensitive data regarding business or employees every day. Mistakenly losing a single data file might be problematic for tallying finances or even assessing revenue utilisation.  Moreover, in the case of organisations like HR service firms or even personal use, data backup plays a crucial role in helping manage your networks or get hold of appropriate information whenever needed.  Rely on SkyTrust to get hold of both advanced security measures and reliable data backups at a single platform. Choose our services today!

Mobile App Development

Tips and Tricks You Should Know for Efficient Mobile App Development

For business that are looking for ways to reach out their target audience besides marketing strategy, they should give a shot at launching their own app. With the increasing demand for innovtive and user-freindly apps, businesses are increasingly turning to top mobile app development companies. Relying on professionals guarantees a robst product that’s engaging as well. Join us, as we explore a handful of strategies and tips to create an app that standsout while offering your audience an experience that’ll make them come back for more.  Understanding the Landscape Before we dive into the tips and tricks, that you actually came for, it’s important to know what’s really going on in the world of app development. With millions of apps available on both App Store and Play Store, the competition is very fierce. Users want ease of access, and what’s better than giving them an app as it offers seamless experience and high performance. Therefore, successful mobile app development requires a thorough understanding of user expectations, market trends, and the latest technologies. Choosing the Right Mobile App Development Company Research and Collaboration Hiring an app development company is your first step towards success. However, in order to so, it is highly recommended that you conduct a thorough research because you need a partner that understands your project requirements. Look for a mobile app development company that has a proven record, a portfolio of successful projects, and positive client reviews.  Diverse Skill Set  What you need by your side is a company that brings a diverse skill set to the table, covering both iOS and Android platform, various programming languages. Make sure to choose a company that has expertise in areas that are relevant to your project.   Crafting a Solid Mobile App Development Strategy Define Clear Objectives The first thing you need to do is be clear about your objectives for your mobile app idea. Get to know your audience, the problem your app is trying to solve, and the unique value it brings to the world. A well throughout strategy serves as a roadmap, guides the development process and ensures that it aligns with your business objectives.  User-Centric Design User-centric design is something you as a business should prioritize. Conduct user research to understand your audience’s preferences and behaviors, and integrate the information accordingly to the app design. You should go for a seamless and intuitive user interface as it contributes to better user experience and retention.  Agile Development Methodology Agile development methodologies, such as Scrum or Kanban, offer flexibility and adaptability during the development process. Regular iterations, continuous feedback, and the ability to respond to changing requirements ensures a successful project.  Leveraging Advanced Technologies: Cross-Platform Development Making the best out of cross-platform development frameworks like React Native and Flutter, ensures an app that seamlessly on multiple platforms. If you want to save your resources and time while making no compromise in performance, then an approach with such mobile app development software programs is something you should definitely consider.  Integration of Emerging Technologies In order to stay ahead of the curve, you’ve got to make the best use of emerging technologies like Artificial Intelligence, Machine Learning, Augmented Reality, and Virtual Reality. These technologies not only enhance user experience but also open up new possibilities for innovation.  Quality Assurance and Testing Comprehensive Testing If your chosen app development company is rigorous with testing then you’ve got yourself the best mobile app development company in India. Conducting comprehensive testing across various platforms, devices, and network conditions help you identify and rectify potential problems. This ensures a smooth and error-free user experience.  Performance Optimization It is highly recommended that you optimize your app’s performance by addressing issues related to speed, responsiveness, and resource utilization. Performance optimization is not to be overlooked as it is crucial for user satisfaction and app retnetion.  Post-Development Strategies Continuous Improvement Mobile app development is an ongoing process, which is the reason why it is recommended that you use analytics tools to gather user data and feedback. By doing so, you’ll be able to use that information to identify areas of improvement, address bugs, and introduce new features that align with your preferences and market trends.  Regular Updates In order to maintain compatibility with the latest OS and devices, you’ve got to keep your app updates. Regular updates gives off the impression that you are committed to providing your users with best-in-class user experience. Not only that, but it contributes to higher app store rankings.   Geographic Considerations Localized Development Services If your target market includes specific regions, consider working with a mobile app development company in that region. For example, if your business is based in the UK, collaborating with a mobile app development company in the UK can offer advantages such as better understanding of local user preferences and compliance with regional regulations. Conclusion To conclude, it’d be right to say that in order to have a successful app, you should have a clear-consise plan an of course, collaborations with the top mobile app development companies. It is highly recommended that you make the best out of advanced technologies and be consistent with app improvements.  By adopting the aforementioned tactics, you can create an app that only meets your audience’s expectations but also stands out in the competitive market. As the mobile landscape continues to evolve, staying informed about emerging trends and technologies will be crucial for businesses that want to build a presence.

erp services

Navigating Business Excellence: A 9-Step Guide to ERP Services

Every business is looking forward to simplifying its business processes and streamlining the same for better productivity. Hence new technology keeps coming to their rescue and assists them through the growth process. Enterprise Resource Planning (ERP) software system is one of those solutions which have been specifically crafted to make your business P&O, as easy as possible, giving you the freedom to operate it anytime, from anywhere across the globe. Why ERP Services is the Need of the Hour? In order to address the growing dynamics of modern-day business and the bottlenecks they come across, ERP Solutions need to be adopted and implemented across all the verticals of an organization. Here is a list of reasons why you should consider putting an ERP Solution into practice across your organization. 1. Unified Database: As an ERP Solution is implemented across your organization (business or brand), it collects all the data from different departments segregated into different classifications, and then stores it in one place for everybody to access. It resolves the issue of inefficiencies and data discrepancies, as it gives you real-time insights into the organization’s operations. This centralized platform mixes data from various business processes while ensuring consistency and accuracy. 2. Flexibility: As businesses face numerous challenges on a daily basis which occur due to various market conditions, regulations, and customer expectations, they need a solution to solve all these problems as well. Moreover, all this needs organizational adaptability to constant changes. Hence, ERP services have been specifically designed to be not just scalable but flexible as well. It lets organisations adapt to changes, but also measure their operation processes while staying competitive in their relevant market. 3. Decision-Making: When real-time data and analytics are not available, it makes the job of decision-making hard due to the lack the insights. In other words, informed and timely decisions cannot be made then and there. ERP software solutions in India come with vigorous reporting and analytical abilities that collaboratively empower an organization so that it can make data-driven decisions, on the basis of new data and trends. A healthy ERP system and its implementation lead to a healthy decision-making process. 4. Client Satisfaction: Because you are involved in a business, customer satisfaction becomes your priority. You have to cater to their high expectations and deliver them your high-quality products and/or services. All things play a significant role in maintaining top-notch customer satisfaction. ERP systems are essential for not just overseeing customer interactions, but also for monitoring preferences and enhancing overall customer satisfaction by delivering premium services. 5. Technologically Advanced: If you need to grow your business exponentially, you must stay updated with not just your competitors but also the technological advancements that are taking your industry by storm. It is not uncommon for ERP solutions to leverage emerging technologies like Artificial Intelligence and Machine Learning, which in the long run help an organization adopt innovative practices as well as state-of-the-art technologies. Make sure you take your time while choosing one of the best ERP service providers who understands and caters to your advanced business needs. 6. Globalisation & Collaboration: As businesses are expanding and going beyond borders, it has become an integral part of globalisation. And just because your business is running in multiple locations, you need to establish smooth communication in collaboration with all. There is no lack of ERP systems that offer the benefits like multi-site capabilities and collaboration. Such tools empower the end user, i.e., the organisation to work effectively and efficiently across numerous demographics, nurturing better communication and smooth coordination. 7. Work Efficiency: When you are doing things manually, there are very high chances of delays, errors, and inefficiencies. The day-to-day operations become a laborious task and take up a major chunk of your time from your already busy schedule. The avant-garde ERP solutions not only automate your routine tasks but also streamline your operational workflows, enhancing overall operational efficiency. This way, each of your employees can give his or her time to more strategic and other valuable activities.  8. Light on Pocket: “When you are running a business, wasting your valuable time on some inefficient processes, is a part of the job”. It is high time to change that perspective and adopt some efficient yet cost-effective methods that won’t break your backbone with expenses. To avoid unnecessary overhead costs, you need to bring an ideal ERP software solution to good use. So whenever you are allocating resources, it will not cost you an arm and a leg. It will optimize your resource allocation process, diminish your manual efforts, and ultimately improve the overall business process. 9. Risk Management: The corporate world is all about following market regulations and managing associated risks which includes but is not limited to data security, financial reporting, etc. If you decide to go ahead with Enterprise Resource Planning (ERP), you have to analyse numerous ERP Consultants in India and compare each other’s offerings to find out the best offer that can benefit you to the maximum in the long run. Make sure it complies with industry regulations and offers risk management & mitigation tools. Conclusion Every business can be streamlined and simplified if the right approach is followed. All you have to do is keep all your senses attentive and focused on the word that’s going in the market and then finalize which ERP Solution provider you want to go ahead with. To make this selection process even easier, get in touch with SkyTrust IT Solutions your digital transformation partner in India.

AI in Marketing

How Brands Are Leveraging AI in Marketing and Improving Their Customer Experience

Artificial Intelligence! We bet the first thing that comes to your mind after reading these words is either “job snatcher” or “technological marvel”. There is no industry in the world that is not banking on AI technology to amplify its business prospects. And each industry’s marketing department is making the most of it by utilising AI at every step, from scheduling ads to generating content, and much more. What is AI in Marketing? In order to overcome the marketing hurdles, numerous technologies are being used that vary from machine learning (ML) and deep learning to natural language processing (NLP) and other artificial intelligence techs. Customer expectations are also growing from the brand’s marketing strategies, to provide them with a personalised experience. This is where the brands need to modify their marketing approach with a touch of AI and simplify certain processes for everyone’s convenience. Even the top-notch digital transformation agency in India is catering to this need and guiding brands to excel in their niche. What All Comes Under AI in Marketing? AI takes a fraction of seconds to process and analyse a large volume of data and report the same to you, so necessary changes can be made for better ROI. Why AI in Marketing is Needed? Marketers can actually gather data from various sources and take action accordingly. Here are certain methods AI can benefit marketing:  Improved ROI: It tracks and analyses a certain campaign’s performance in real-time and gives you a more accurate measurement of marketing ROI. Marketers can significantly improve their marketing strategy with suitable tweaks here and there, and consequently allocate resources. Exemplary Instances of AI in Marketing If you are running your business over the internet and looking forward to amplify it with premium digital transformation solutions, then you must consider these unforgettable AI measures taken by some well-established brands across the goal. Have a look:  1. Netflix: User Content Suggestion Its AI analyses various user metrics, like what the user watches, what they like or super like, duration spent on certain content, when they paused or fast-forwarded or re-watched a specific set, what is added in their watchlist, etc. SVoD then shows a “what to watch” list. It is still one of the best examples of AI in marketing. 2. Coca-Cola: Y3000 The beverage giant Coca‑Cola and its new project, Coca-Cola Creations came up with a new Coke, an amalgamation of human and AI efforts – Y3000. The new drink was manufactured taking assistance from the AI that suggested a flavour inspired by the year 3000, letting its loyal customers taste the future. As per its official statement, the new Coke is a result of “how fans envision the future through emotions, aspirations, colours, flavours, and more.” 3. Starbucks: My Starbucks Barista Banking on voice-search technology, Starbucks has come up with this new feature where customers can place an order and modify it accordingly. It is utilised in collaboration with Amazon’s Alexa. Moreover, they can also confirm a pickup location for the same and collect their order from the store of their liking and in their vicinity. Eventually, it launched AI-powered Mastrena II espresso maker for coffee and technology lovers. 4. Nestlé: NLP Technology One of the global F&B leaders, Nestlé uses Natural Language Processing (NLP) technology to produce targeted ads and creatives for several audience segments. This way, it is getting the maximum return on investment (ROI) by not investing a fortune. This approach enables the brand the freedom to create personalised communications for its audience. In addition, Nestlé is using AI-driven data processing platforms to understand its audience even better and facilitate them with a better user experience. 5. Sephora: The Shopping Chatbot The makeup giant used to conduct a quiz for its website visitors which helped them with a customised shopping experience so they didn’t have to go through the extensive process of product selection. The whole shopping experience was simplified for the end user where they used to leave satisfied and amazed at the turnaround time. The success of that initiative motivated the brand to offer a chatbot-powered shopping service via Facebook Messenger. Conclusion Artificial Intelligence is the key to success in this digitally competitive world and you need the guidance of a digital transformation company in Delhi, like SkyTrust as we can help you achieve your goal effectively. Let’s join hands and we will take you to the cloud nine of success.

Content Marketing Agency in Delhi

How To Find The Right Content Marketing Agency in Delhi?

Everybody knows that “content is king,” but businesses have always struggled to find the right content marketing agency. While such agencies are easy to find, not every one of them worth the investment.  Whether you’re a startup looking to establish your online presence or an established brand aiming to boost engagement and conversions, a content marketing agency in India can help you create and distribute content that resonates with your target audience. But as said earlier, there are many agencies available out there, so do you choose the right one? Well, that’s exactly what we’ll be discussing in this guide. What’s the role of content marketing? Before we dig deep into the process of finding the right agency, let’s first understand the importance of content marketing. The ultimate goal of content marketing is to drive profitable customer action, whether that’s making a purchase, signing up for a newsletter, or simply becoming more aware of your brand. Tips to Find the Best Content Marketing Agency Define your Goals The first thing you need to do is understand your own goals. What exactly do you want to achieve with content marketing will help you become more certain when choosing an agency. Your objectives may include:  Defining such goals will act as a compass when selecting an agency.  Assess Their Expertise  Content marketing has a lot of moving parts, from blogging and social media management to SEO optimization and email marketing. You need to evaluate the agency’s expertise in the areas that seem the most relevant to your business goals.  Content Creation: Look for an agency that can produce high-quality, engaging, and original content. This may include articles, blog posts, videos, infographics, and more. SEO and Optimization: Ensure the agency understands the importance of search engine optimization (SEO) and can optimize your content to rank well on search engines. Analytics and Reporting: Measurement is vital. The agency should offer tools and expertise to track the performance of your content and make data-driven improvements. Strategy Development: Your chosen agency should be able to craft a content marketing strategy that aligns with your business goals, target audience, and industry. Industry Experience An agency with experience in your industry or a related field can bring valuable insights and a deeper understanding of your target audience. They may already be familiar with industry-specific trends, challenges, and best practices. This can save time and resources compared to educating an agency about your niche.  However, don’t disregard agencies outside your industry, especially if they have a strong track record of adapting to various sectors. What’s important is their willingness and capability to learn about your industry.  Content Quality  Quality is something that you can’t really overlook especially when it comes to content. It is highly recommended that you assess their digital marketing content writing by simply exploring their blog posts, videos, social media content, or any other work samples they provide. While closing down, consider paying attention to factors like relevance, engagement, and last but certainly not the least, creativity.  Communication and Collaboration Effective communication and collaboration are crucial. Ensure the agency is responsive, transparent, and open to feedback. You want a partner who can understand your brand’s voice and values and effectively communicate your message to your target audience. Portfolio and Case Studies Review the agency’s portfolio and case studies to get a sense of their work quality and results. Pay attention to the diversity of their portfolio – it can indicate adaptability and a broad skill set. Case studies can provide insights into how the agency tackled specific challenges and delivered measurable results for its clients. You are also free to ask for content marketing examples and contact their past and current clients to inquire about their experiences and satisfaction with the agency’s services. Budget and ROI Determine your budget for content marketing and discuss it openly with the agency. While it’s important to find an agency within your budget, be cautious of unusually low prices, as they may indicate subpar quality. Additionally, inquire about the agency’s approach to measuring return on investment (ROI). How do they track the success of their content marketing efforts? A reliable agency should be able to provide clear metrics for assessing the impact of your content. Contract Terms and Flexibility It is highly recommended that you carefully examine the terms of the contract, including the duration and flexibility of the engagement. See if you have the option to adjust or terminate the contract if you’re unsatisfied with the results. Flexibility is critical in case your goals or circumstances change over time.  Consider Their Company Culture and Values The culture and values of an agency can significantly impact your working relationship down to its core. Consider whether the agency’s culture aligns with your company’s values and whether you feel comfortable working with their team or not.  Trust Your Gut Ultimately, the decision to choose a content marketing agency should also come down to your gut feeling. If you have a good rapport with the agency’s team, feel confident in their abilities, and believe they genuinely understand your business goals, it’s a positive sign that you’ve found the right fit. Conclusion Finding the right content marketing agency for your business requires careful consideration and research. By defining your goals, evaluating agency expertise, and considering factors like communication, industry experience, and cultural fit, you can make an informed decision.  Remember that the right agency like SkyTrust not only meets your content marketing needs but also becomes a valuable partner in achieving your business objectives. Take the time to find the perfect match, and your content marketing efforts will undoubtedly yield significant results.

Social Media

6 More Ways to Use Social Media for Storytelling Part – 2

Social media has become an integral part of our lives and we can’t keep calm to tell our story to the world. Keeping that ‘fact’ in mind, brands are also seizing this opportunity to tell their story and convince the audience to choose them over their competitor. Even if they (the audience) don’t make that decision, they will at least have a positive impression of that brand and remember it for that storytelling concept if nothing else. Why Brands Are Keen to Master the Art of Storytelling Storytelling gives you the creative freedom to convey your brand message using a unique way that your target audience also finds enticing hence they engage with it. It sort of builds a personality of your brand that your audience feels a connection with. And there is no lack of methods to execute that storytelling part and work towards amplifying your brand. Being a leading social marketing agency in Delhi, we can help you with the storytelling of your brand. In our previous blog, we discussed how you can utilise Facebook and Instagram to bank on storytelling marketing. It’s time we explore other platforms in this blog. Let’s get started! Snapchat 1. Geofilter’s Greatness It is exactly what it sounds and reads like- the geographical or location filter. Since 2017, Snapchat has been letting us show our location on our snaps. If your audience is available on this social media app, then Snapchat Geofilters has to be one of the best ways to target, reach, and engage your audience with your brand, integrating the location factor. It is a boon for businesses with physical locations as they let their audience (their clients) share their first-hand experiences with their followers as well as their subscribers. Moreover, you can also get your own on-demand Geofilters.  X (formerly Twitter) 1. Create a Storm When your typical tweet cannot be justified within 280 characters, you can unleash your stream of thoughts in a thread-like manner. You just have to reply to each of your tweets, making it look like a string of thoughts. It should be conveying a single story in a series-like format. For example, if you want to share some tips with your target audience on any topic related to your industry, then a tweetstorm is the ideal way to go with it. 2. Picture Worth a Thousand Words There have been many types of research on social media users, and most of them tell the same story that a tweet with a photograph reaches more people and gets more attention than a plain tweet and that too more than 300%. As you share more than one image with that tweet, your audience is more likely to spend more time on that tweet or even click on it. It’s a great way to tell a story. You can also share a group of pictures from an event, telling your followers and potential clients about the same in this picturesque manner, making it more enticing. 3. Bank on Brand Hashtag Hashtags play a crucial role in creating a community and brands are relying on such hashtags to promote themselves. Some brands have hashtags dedicated to their names and use certain hashtags with a certain cluster that the audience recognises instantly that which hashtag belongs to which brand. For example, Mamaearth uses hashtag #GoodnessInside which is based on the brand philosophy of finding the beauty within. And any loyal customer of ME can tell that this hashtag belongs to this brand. You can also establish your own hashtag and bank on it.  4. Get on Trending Hashtag Train X is the place to join the hot topics and be relevant when a topic is trending among your target audience as well as loyal customers or anybody interested in your field or industry. If you can establish your brand hashtag to build a story, then you can also jump on the bandwagon of trending hashtags to connect with your brand story. It is the perfect time and opportunity to showcase your creative side. You can get assistance from any social marketing company in Delhi like SkyTrust that has mastered this art by spending years in the advertising industry. YouTube 1. Create a Playlist If your brand has a YouTube channel for your brand promotion and you keep your audience updated with your latest offerings or modifications, then you can segregate these videos into different categories, in different playlists. Video is certainly the most engaging form of content and keeping that in mind, you should create as much video content as possible to target the audience toward your brand and turn them into a potential customer. Storytelling can be a lot of fun if the YouTube video playlist feature is utilised well by the brands. Conclusion Storytelling marketing is not a new concept in the field of digital marketing and brands have realised its potential as well. Social media is the ideal place to make that story heard as who doesn’t love hearing a good story, especially when a brand is telling it? Being a prominent social marketing agency in Delhi, we at SkyTrust and our team of industry veterans can help you attain a level of storytelling supremacy that you will be able to meet your success and growth goals with the best ROI. Let’s join forces and get started on that path.

Social Media for Storytelling

8 Ways to Use Social Media for Storytelling Part – 1

Who doesn’t like to hear a captivating story? You never know what’s coming next to surprise and this is what keeps you asking for more because the human species is all about embracing and appreciating surprises. Especially if a brand is telling it, we get more curious as their way is more enticing and keeps you engaged with all the needed hooks and twists. And social media is their ideal platform where the magic of storytelling happens. This marketing strategy is doing wonders for brands who are getting an opportunity to leave an everlasting impression on the minds of their target audience. As the way of consuming content by the audience has changed, the brands are also evolving to identify their needs and likes, and facilitate them with the best strategies or offers. And there is no social media marketing agency in Delhi that is not catering to this need. So we at SkyTrust bring you a number of social media storytelling methods that you can utilise to attract and engage your audience. Here goes nothing! Instagram Facebook (To know how you can utilise other social media platforms for storytelling marketing strategy, keep watching this space as we will be coming up with a second instalment of this series, very soon.) Conclusion Whether it’s Facebook, Instagram, or any other social media platform, storytelling is the way to go ahead with your branding strategy and we are here to pave the path to your success. As one of the leading social media marketing agencies in Delhi-NCR, SkyTrust is always ready to take you one step ahead of your competitors. Our team of social media mavens is always ready to cater to your needs of the hour, applying their years of expertise to the best of their knowledge. Let’s get in touch and get started with your social media storytelling, hence your social media marketing.

[chatbot]