Top 10 Essential Skills Every Digital Marketer Should Be a Master Of!
The world of marketing is so exciting and interesting that not even a single person can stay away from it. Whether it’s a brand that markets itself or an individual who is the target audience of that brand, everyone is an integral part of marketing. As everyone has almost turned into a netizen, brands are banking on this opportunity and exploring the alleys of the digital landscape. This is where digital marketing agencies are coming into being to cater to brands’ digital marketing needs and assist them on the path to success.
But what exactly does every marketing agency in India and their digital marketers do that makes a difference to any brand’s marketing efforts? Let’s understand it in this piece of information –
Who is a Digital Marketer?
When someone is involved in promoting and advertising a product, service, or brand as a whole, then that person will be known as a Digital Marketer because he or she is using digital means and technology to achieve all these targets. They make the most of trending tools and techniques at their disposal to reach and engage their target audience in order to turn them into a potential customer.
Essential Skills Every Digital Marketer Must Possess
1. Social Media Marketing
This is the need of every business and brand out there (or rather, in here) that a digital marketer must live by. They should be well-versed with every platform, be it LinkedIn or Snapchat. So whenever a client demands their brand promotion on any platform out of the blue, they must be prepared with all their online marketing ammunition. Moreover, they MUST know how to leverage video marketing inside out, upside down as it is the most promising technique to get you desired result.
2. Search Engine Optimisation
SEO is the field that nobody knows more about other than its specialists. But a digital marketer should have some idea about how things work around and how to execute regular tasks varying from on-page and off-page optimisation to local and global SEO. Other than that, he or she has to have a sound understanding of how PPC works. Even the best SEO company in Delhi has such versatile digital marketers.
3. Creative Thinking
They should be able to bring their ideas to textual and virtual reality via a good copy and seamless design, respectively. They could be an expert in either of the fields with previous experience spent in the relevant one. Their expertise can also lie in brand development or brand strategy, but as a whole, they must be able to assist and guide their team towards the creative direction.
4. Data Analysis
Now a digital marketer is not good enough without the knowledge of the right tools and data analytics techniques that help them derive the result. If he or she cannot analyse if such and such campaign worked in the favour of a certain brand, then their efforts are going in vain. From social media optimisation and SEO to paid marketing analysis, they must be well-versed in analysing the data and accordingly alter the campaign for optimum ROI.
5. Problem Solving
In the path of a digital marketing campaign, there will be roadblocks and bottlenecks that will hamper the overall execution of the same. Hence a digital marketer must know how to jump over those obstacles and implement their campaign, without much hassle. They should be able to adapt to arduous situations and take the least time to turn it around in favour of the said brand. Their time management and communication skills are a crucial part of it.
6. Project Management
Other than handling design and execution, an exceptional digital marketer should be able to handle the entire project on his/her own and take everyone along. This highly valuable skill comes in handy for planning and executing marketing campaigns and initiatives. Moreover, they can not only stay organised but also meet deadlines to achieve their marketing objectives.
Possessing this skill by a digital marketer is self-assumed. As the landscape of digital marketing is closely tied to technology, knowing and effectively using every platform as well as various tools is vital to achieving the target of growth and success. Hence, he or she must know how to efficiently use the tools, adapt to new technology trends, how to bring automation to good use, and more. To facilitate the end client with the best digital marketing services, this can be a game changer.
8. Strategic Planning
To become a successful and all-round online marketer, the person has to be brilliant with his or her campaign planning skills. They must employ their critical thinking to craft meticulous strategies with the aim of getting maximum ROI. From trend and competitor analysis to paid marketing campaigns, s/he must be well-versed in the nitty-gritty of digital marketing so they can put their best foot forward with the right strategies and perfect planning
9. Mobile Marketing
Because every person refers to his/her phone for any new information or to buy something or watch something, brands are marking their presence over such digital platforms which help them take their brand offerings to their target audience. The brand’s website as well as its social media accounts, everything must be optimised for the convenience of the end user.
10. Customer & Personalised Marketing
Once digital marketer has mastered the art of focusing on their customer and personalised marketing, they can simply build a long-lasting relationship with their client (brands) and can advance their conversion rates and customer loyalty, drastically. To grow on this path, they need to understand their audience, segment them based on various factors like demographics, interests, etc., personalise client websites and their social media accounts, and remarket with retargeting, to name a few.