SkyTrust White Logo
Skytrust Logo

November 2023

SEO Trends

Top 5 SEO Trends You Need to Keep an Eye On

Leave a Comment / SEO / By

With the advent of Artificial Intelligence, brands are integrating this need of the hour in their digital marketing efforts and transforming the way they operate. But the world of digital transformation is not limited to just AI as it goes beyond that. And that is shaping the search engine optimisation (SEO) strategies so that the business becomes a brand and a brand utilises every opportunity to turn out to be a global label in its niche.  To stay ahead in the race of ‘SEO strategy’, you also have to be well-informed about the ongoing trends and updates in the industry and segregate which one will get you the best returns. But the question that is still at large is why you need to follow the latest SEO trends of the year 2023. Here are some basic yet valid reasons that will help you navigate the world of SEO with an enhanced perspective. Better Forecasting: A better understanding of the latest trends will help you predict future sales and possibilities and make things easier for you as well.  Predict Trends: If you keep an eye on the past and current trends of SEO, you can analyse to an extent, predict what to expect tomorrow, and be ready for that as well. Identify Cause of Change: Following a trend thoroughly also gives you an advanced indication if a decision is right for your business or not. It enables you to establish a genuine business workflow that aligns with evolving trends. Points to Improve: It eventually helps you improve the policies and business processes which only aids you in coping with the ongoing changes in the industry.Now that you know the motivations to hop on board, you need to diligently check on these new SEO trends to take your business or brand another mile ahead, shall we move forward with detailed analyses of the same? Get, set, go! 1. Role of Artificial Intelligence SEO strategy demands a lot of textual content that helps in making the strategy successful. Now with the advent of generative AI, the job has become a time-saving process that is not just simple to follow but also accessible for every domain. It is like a technologically advanced saviour that is always on its toes to cater to your SEO needs. Moreover, it helps you make your authoritative content rank better on SERPs. For example, if you are in the apparel business and want to leverage Bing where AI-generated summary is the norm, then worry not. Suppose your potential client happens to search for fashion tips or the latest trends in fashion on Bing, the AI-generated summary not only gives it the pro tips but also highlights your website at the bottom as options, which the end-user can explore. 2. Voice Search: Trending SEO Tips for Beginners Voice-based personal assistants like Google Assistance, Alexa, Siri, and more are in the growth phase and are still evolving. As people are also relying on voice search commands to look for any information over the internet, search engines are also integrating this feature in their offerings. The microphone sign by the search bar side is an ideal example of the same. The biggest advantage of voice search is that it is more conversational than text-based searches. In the latter, you type specific keywords with no consideration for grammar, whereas voice search lets you use a natural way of conversation. Besides, people use voice search in a question-like manner and that is where you can also use long-tail keywords for better optimisation. 3. Visual Search: Hot Topic of the Decade It has become a trend for online shopping where the audience uses visual cues to find the result of their liking, and E-commerce sites are banking on it. In other words, if you like something in an image and you want to buy it or know more about it, you just search for it with the search engine’s image-search feature where you upload that specific image and all the relevant results will pop up on your screen. Its most popular examples are Bing Visual Search and Google Lens. That is one of the main reasons why your business or brand needs to follow these pro SEO tips to create and optimise images to target visual searches where the end user plays a significant role. So make sure your image boasts high quality, is representative, optimised well with alt text, and other factors. 4. Video Optimisation: YouTube SEO tips As YouTube is the second most utilised search engine where people go with their queries and Google also includes videos in the top results of SERPs, why not count on it? It proves quite useful in tutorials and “how-to” videos, like recipes, latest news, music videos, etc. Here are some video SEO guidelines that you must include in your strategy and make it smarter: As video content gets more attention than visual and text-based content, brands need to step up their SEO game with video content integration for better reach among audiences. 5. Bing is On the Rise Since the Microsoft-owned search engine incorporated ChatGPT in its algorithm, it is one step ahead of Google in catering to the needs of its audience. According to tech web platform- The Verge, within weeks after the generative AI’s integration, Bing has achieved the target of 100 million active daily users. It has helped the search engine become the 2nd choice of the users after Google. Although Google has more than a billion daily users and Bing has a long way to beat it but the technological advancement of the former is commendable which Google should make a note of. Now you need to make sure that your website is optimised well for Bing as well. Just like we mentioned in the beginning, the SEO optimisation of your website and the rest of the content is the need of the hour for any business or brand out there. But evolving in the ever-changing world of “digital everything”, you

Social Media for Storytelling

8 Ways to Use Social Media for Storytelling Part – 1

Leave a Comment / Blog / By

Who doesn’t like to hear a captivating story? You never know what’s coming next to surprise and this is what keeps you asking for more because the human species is all about embracing and appreciating surprises. Especially if a brand is telling it, we get more curious as their way is more enticing and keeps you engaged with all the needed hooks and twists. And social media is their ideal platform where the magic of storytelling happens. This marketing strategy is doing wonders for brands who are getting an opportunity to leave an everlasting impression on the minds of their target audience. As the way of consuming content by the audience has changed, the brands are also evolving to identify their needs and likes, and facilitate them with the best strategies or offers. And there is no social media marketing agency in Delhi that is not catering to this need. So we at SkyTrust bring you a number of social media storytelling methods that you can utilise to attract and engage your audience. Here goes nothing! Instagram Facebook (To know how you can utilise other social media platforms for storytelling marketing strategy, keep watching this space as we will be coming up with a second instalment of this series, very soon.) Conclusion Whether it’s Facebook, Instagram, or any other social media platform, storytelling is the way to go ahead with your branding strategy and we are here to pave the path to your success. As one of the leading social media marketing agencies in Delhi-NCR, SkyTrust is always ready to take you one step ahead of your competitors. Our team of social media mavens is always ready to cater to your needs of the hour, applying their years of expertise to the best of their knowledge. Let’s get in touch and get started with your social media storytelling, hence your social media marketing.

Digital Transformation Agency

AI & Your Business – SkyTrust, Digital Transformation Agency

Leave a Comment / digital marketing / By

Artificial Intelligence! We bet the first thing that comes to your mind after reading these words is either “job snatcher” or “technological marvel”. There is no industry in the world that is not banking on AI technology to amplify its business prospects. And each industry’s marketing department is making the most of it by utilising AI at every step, from scheduling ads to generating content, and much more. What is AI in Marketing? In order to overcome the marketing hurdles, numerous technologies are being used that vary from machine learning (ML) and deep learning to natural language processing (NLP) and other artificial intelligence techs. Customer expectations are also growing from the brand’s marketing strategies, to provide them with a personalised experience. This is where the brands need to modify their marketing approach with a touch of AI and simplify certain processes for everyone’s convenience. Even the top-notch digital transformation agency in India is catering to this need and guiding brands to excel in their niche. What All Comes Under AI in Marketing? AI takes a fraction of seconds to process and analyse a large volume of data and report the same to you, so necessary changes can be made for better ROI. Why AI in Marketing is Needed? Marketers can actually gather data from various sources and take action accordingly. Here are certain methods AI can benefit marketing:  Improved ROI: It tracks and analyses a certain campaign’s performance in real-time and gives you a more accurate measurement of marketing ROI. Marketers can significantly improve their marketing strategy with suitable tweaks here and there, and consequently allocate resources. Exemplary Instances of AI in Marketing If you are running your business over the internet and looking forward to amplify it with premium digital transformation solutions, then you must consider these unforgettable AI measures taken by some well-established brands across the goal. Have a look:  1. Netflix: User Content Suggestion Its AI analyses various user metrics, like what the user watches, what they like or super like, duration spent on certain content, when they paused or fast-forwarded or re-watched a specific set, what is added in their watchlist, etc. SVoD then shows a “what to watch” list. It is still one of the best examples of AI in marketing. 2. Coca-Cola: Y3000 The beverage giant Coca‑Cola and its new project, Coca-Cola Creations came up with a new Coke, an amalgamation of human and AI efforts – Y3000. The new drink was manufactured taking assistance from the AI that suggested a flavour inspired by the year 3000, letting its loyal customers taste the future. As per its official statement, the new Coke is a result of “how fans envision the future through emotions, aspirations, colours, flavours, and more.” 3. Starbucks: My Starbucks Barista Banking on voice-search technology, Starbucks has come up with this new feature where customers can place an order and modify it accordingly. It is utilised in collaboration with Amazon’s Alexa. Moreover, they can also confirm a pickup location for the same and collect their order from the store of their liking and in their vicinity. Eventually, it launched AI-powered Mastrena II espresso maker for coffee and technology lovers. 4. Nestlé: NLP Technology One of the global F&B leaders, Nestlé uses Natural Language Processing (NLP) technology to produce targeted ads and creatives for several audience segments. This way, it is getting the maximum return on investment (ROI) by not investing a fortune. This approach enables the brand the freedom to create personalised communications for its audience. In addition, Nestlé is using AI-driven data processing platforms to understand its audience even better and facilitate them with a better user experience. 5. Sephora: The Shopping Chatbot The makeup giant used to conduct a quiz for its website visitors which helped them with a customised shopping experience so they didn’t have to go through the extensive process of product selection. The whole shopping experience was simplified for the end user where they used to leave satisfied and amazed at the turnaround time. The success of that initiative motivated the brand to offer a chatbot-powered shopping service via Facebook Messenger. Conclusion Artificial Intelligence is the key to success in this digitally competitive world and you need the guidance of a digital transformation company in Delhi, like SkyTrust as we can help you achieve your goal effectively. Let’s join hands and we will take you to the cloud nine of success.

International Digital Marketing

7 Tips for Excelling at International Digital Marketing

Leave a Comment / digital marketing / By

7 Tips for Excelling at International Digital Marketing Owning a business or a brand in 2023 is not uncommon. But running it with the smart digital marketing strategies to reach a global audience, certainly is. The world of digital marketing is constantly evolving and the global marketplace facilitates such rapid changes. Therefore addressing this need to cater to a global audience is the most crucial necessity of the day which every business should master. It lets you target, reach, and engage scores of potential customers in just one click. So why not unlock the global potential of your business or brand? Before we get started with the 7 proven digital marketing strategies to take your business or brand to the epitome of success, let us understand why there is a need is to tread on this path. Importance of International Digital Marketing Thanks to the internet, the world is more connected than ever and it is way easier to reach any sort of audience sitting in any corner of the world. It does not matter what the size of your business is, you can target your audience as well as turn them into your potential customers. It eventually led to a substantial shift in the entire digital marketing arena that brands are following to their hearts. If you are not reaching the global audience in this fast-paced era of online marketing, are you even marketing your offerings right? It is crucial for every business to consider international marketing standards while serving at such a humongous level. So there is no harm in seeking professional digital marketing services in India in order to achieve that level of global success. Get ready to expand your business horizons and conquer the online world, using all these 7 strategies to master the art of international digital marketing. 1. Understanding and Adapting the Cultural Differences  It is good if you want to carry your cultural significance to another country, but always keep in mind that it does not clash with their cultural aspects, making your brand, the villain. You need to understand the cultural differences in your approach and the roots of the region you are reaching out to. Identify the gaps and modify your strategy accordingly. We strongly believe in a one-size-does-not-fit-all approach, and that is why we give you not just custom-made but also unconventional strategies to grow in your industry. 2. Banking on Social Media Platforms Social media has become an essential part of our lives and this is why brands are leveraging it to their advantage in reaching their target audience across the globe. If utilised properly, it can turn out to be an effective strategy in reaching your potential customer with precisely targeted ads in international digital marketing. From Facebook and Instagram to YouTube and X (formerly Twitter), you can draw attention to your brand via any medium, targeting anybody. 3. Leverage SEO for Improved International Visibility It is not a tough job to target and reach audiences from different regions and languages if you can relate to them and convey your brand message in a manner they can comprehend. Establishing a strong market presence across the globe has become the need of the hour for every brand out there, all thanks to the rising trend of globalisation and increasing use of the internet day by day. You can as well tap into new and global opportunities with the right SEO strategies.  4. Knowing Local Laws and Regulations for Better Compliance If you know the digital rules and regulations of the place where you are targeting your audience, then you have a better chance of justifying your brand offerings. All you have to do is “adhere to the legal requirements set by governments and regulatory bodies for online advertising, promotions, and data protection.” Make yourself familiar with GDPR: The General Data Protection Regulation. We at SkyTrust are such a digital marketing company in India that leave no stone unturned when it comes to be in compliance with international laws and regulations. 5. Translation and Relevance is the Key Sometimes the main communication of a brand gets lost in the transition of translation. Hence, your brand communication has to be effective and efficient so that your target audience in any corner of the world can understand the main intent with ease. In short, clear and accurate communication is the key. As you are getting an opportunity to tap into an unexplored arena, you better make every step count with the right communication. 6. Realise the Power of Influencer Marketing As influencers have a wide range of followers and fans from all walks of life, you can collaborate with them and target their followers, and turn them into your end clients. These influencers have different niches, cultural authenticity, morals & values, lifestyles, and beliefs that their people get influenced by the same.  Just keep one thing in mind that their loyal followers should be able to connect with your brand values if they resonate with them. Every single digital marketing agency in India is catering to these needs of brands and businesses.  7. Leveraging Data and Analytics  It is very important for tracking success in the global market, and analysing data with the right analytics and tools is the key. Start with defining your tracking goals, then implement robust analytics tools, segment your data, monitor your key performance indicators (KPIs), do your cross-channel integration, and don’t forget to conduct A/B testing as you conclude the entire process with data visualisation.  ConclusionIt is no rocket science to succeed in the international market if you have these tricks up your sleeve. And being a digital transformation company in Delhi, SkyTrust believes in going another mile, making sure your international digital marketing needs are met in due course of time. Get in touch with us and we will take your brand many miles ahead of the international borders.

10 Essential Skills

Top 10 Essential Skills Every Digital Marketer Should Be a Master Of!

Leave a Comment / digital marketing / By

Top 10 Essential Skills Every Digital Marketer Should Be a Master Of! The world of marketing is so exciting and interesting that not even a single person can stay away from it. Whether it’s a brand that markets itself or an individual who is the target audience of that brand, everyone is an integral part of marketing. As everyone has almost turned into a netizen, brands are banking on this opportunity and exploring the alleys of the digital landscape. This is where digital marketing agencies are coming into being to cater to brands’ digital marketing needs and assist them on the path to success. But what exactly does every marketing agency in India and their digital marketers do that makes a difference to any brand’s marketing efforts? Let’s understand it in this piece of information –  Who is a Digital Marketer? When someone is involved in promoting and advertising a product, service, or brand as a whole, then that person will be known as a Digital Marketer because he or she is using digital means and technology to achieve all these targets. They make the most of trending tools and techniques at their disposal to reach and engage their target audience in order to turn them into a potential customer.  Essential Skills Every Digital Marketer Must Possess 1. Social Media Marketing This is the need of every business and brand out there (or rather, in here) that a digital marketer must live by. They should be well-versed with every platform, be it LinkedIn or Snapchat. So whenever a client demands their brand promotion on any platform out of the blue, they must be prepared with all their online marketing ammunition. Moreover, they MUST know how to leverage video marketing inside out, upside down as it is the most promising technique to get you desired result. 2. Search Engine Optimisation SEO is the field that nobody knows more about other than its specialists. But a digital marketer should have some idea about how things work around and how to execute regular tasks varying from on-page and off-page optimisation to local and global SEO. Other than that, he or she has to have a sound understanding of how PPC works. Even the best SEO company in Delhi has such versatile digital marketers.  3. Creative Thinking They should be able to bring their ideas to textual and virtual reality via a good copy and seamless design, respectively. They could be an expert in either of the fields with previous experience spent in the relevant one. Their expertise can also lie in brand development or brand strategy, but as a whole, they must be able to assist and guide their team towards the creative direction. 4. Data Analysis Now a digital marketer is not good enough without the knowledge of the right tools and data analytics techniques that help them derive the result. If he or she cannot analyse if such and such campaign worked in the favour of a certain brand, then their efforts are going in vain. From social media optimisation and SEO to paid marketing analysis, they must be well-versed in analysing the data and accordingly alter the campaign for optimum ROI. 5. Problem Solving In the path of a digital marketing campaign, there will be roadblocks and bottlenecks that will hamper the overall execution of the same. Hence a digital marketer must know how to jump over those obstacles and implement their campaign, without much hassle. They should be able to adapt to arduous situations and take the least time to turn it around in favour of the said brand. Their time management and communication skills are a crucial part of it. 6. Project Management Other than handling design and execution, an exceptional digital marketer should be able to handle the entire project on his/her own and take everyone along. This highly valuable skill comes in handy for planning and executing marketing campaigns and initiatives. Moreover, they can not only stay organised but also meet deadlines to achieve their marketing objectives. 7. Tech-Savviness Possessing this skill by a digital marketer is self-assumed. As the landscape of digital marketing is closely tied to technology, knowing and effectively using every platform as well as various tools is vital to achieving the target of growth and success. Hence, he or she must know how to efficiently use the tools, adapt to new technology trends, how to bring automation to good use, and more. To facilitate the end client with the best digital marketing services, this can be a game changer. 8. Strategic Planning To become a successful and all-round online marketer, the person has to be brilliant with his or her campaign planning skills. They must employ their critical thinking to craft meticulous strategies with the aim of getting maximum ROI. From trend and competitor analysis to paid marketing campaigns, s/he must be well-versed in the nitty-gritty of digital marketing so they can put their best foot forward with the right strategies and perfect planning 9. Mobile Marketing Because every person refers to his/her phone for any new information or to buy something or watch something, brands are marking their presence over such digital platforms which help them take their brand offerings to their target audience. The brand’s website as well as its social media accounts, everything must be optimised for the convenience of the end user.  10. Customer & Personalised Marketing Once digital marketer has mastered the art of focusing on their customer and personalised marketing, they can simply build a long-lasting relationship with their client (brands) and can advance their conversion rates and customer loyalty, drastically. To grow on this path, they need to understand their audience, segment them based on various factors like demographics, interests, etc., personalise client websites and their social media accounts, and remarket with retargeting, to name a few.

Ready to Upscale Your Business ?

Connect with us as we propel your business towards global
leadership through transformation.

Contact Us Now!

Services

Who We Are

Resources

COPYRIGHT ALL RIGHTS RESERVED BY SKYTRUST®
THE SkyTrust “LOGO” AND “SKYTRUST” ARE TRADEMARKS OF SKYTRUST IT SOLUTIONS PVT LTD

Ready to Upscale Your Business ?

Let's get in touch as we transform your business towards becoming a global leader.

Contact Us Now!

About Us

We are all about digital transformation. We help businesses reach global heights through innovative strategies and AI transformation.

Services

Who We Are

Our Presence

COPYRIGHT ALL RIGHTS RESERVED BY SKYTRUST® 
THE SkyTrust “LOGO” AND “SKYTRUST” ARE TRADEMARKS OF SKYTRUST IT SOLUTIONS PVT LTD

[chatbot]