December, 2023 - SkyTrust IT Solutions

Navigating Business Excellence: A 9-Step Guide to ERP Services

Every business is looking forward to simplifying its business processes and streamlining the same for better productivity. Hence new technology keeps coming to their rescue and assists them through the growth process. Enterprise Resource Planning (ERP) software system is one of those solutions which have been specifically crafted to make your business P&O, as easy as possible, giving you the freedom to operate it anytime, from anywhere across the globe. Why ERP Services is the Need of the Hour? In order to address the growing dynamics of modern-day business and the bottlenecks they come across, ERP Solutions need to be adopted and implemented across all the verticals of an organization. Here is a list of reasons why you should consider putting an ERP Solution into practice across your organization. 1. Unified Database: As an ERP Solution is implemented across your organization (business or brand), it collects all the data from different departments segregated into different classifications, and then stores it in one place for everybody to access. It resolves the issue of inefficiencies and data discrepancies, as it gives you real-time insights into the organization’s operations. This centralized platform mixes data from various business processes while ensuring consistency and accuracy. 2. Flexibility: As businesses face numerous challenges on a daily basis which occur due to various market conditions, regulations, and customer expectations, they need a solution to solve all these problems as well. Moreover, all this needs organizational adaptability to constant changes. Hence, ERP services have been specifically designed to be not just scalable but flexible as well. It lets organisations adapt to changes, but also measure their operation processes while staying competitive in their relevant market. 3. Decision-Making: When real-time data and analytics are not available, it makes the job of decision-making hard due to the lack the insights. In other words, informed and timely decisions cannot be made then and there. ERP software solutions in India come with vigorous reporting and analytical abilities that collaboratively empower an organization so that it can make data-driven decisions, on the basis of new data and trends. A healthy ERP system and its implementation lead to a healthy decision-making process. 4. Client Satisfaction: Because you are involved in a business, customer satisfaction becomes your priority. You have to cater to their high expectations and deliver them your high-quality products and/or services. All things play a significant role in maintaining top-notch customer satisfaction. ERP systems are essential for not just overseeing customer interactions, but also for monitoring preferences and enhancing overall customer satisfaction by delivering premium services. 5. Technologically Advanced: If you need to grow your business exponentially, you must stay updated with not just your competitors but also the technological advancements that are taking your industry by storm. It is not uncommon for ERP solutions to leverage emerging technologies like Artificial Intelligence and Machine Learning, which in the long run help an organization adopt innovative practices as well as state-of-the-art technologies. Make sure you take your time while choosing one of the best ERP service providers who understands and caters to your advanced business needs. 6. Globalisation & Collaboration: As businesses are expanding and going beyond borders, it has become an integral part of globalisation. And just because your business is running in multiple locations, you need to establish smooth communication in collaboration with all. There is no lack of ERP systems that offer the benefits like multi-site capabilities and collaboration. Such tools empower the end user, i.e., the organisation to work effectively and efficiently across numerous demographics, nurturing better communication and smooth coordination. 7. Work Efficiency: When you are doing things manually, there are very high chances of delays, errors, and inefficiencies. The day-to-day operations become a laborious task and take up a major chunk of your time from your already busy schedule. The avant-garde ERP solutions not only automate your routine tasks but also streamline your operational workflows, enhancing overall operational efficiency. This way, each of your employees can give his or her time to more strategic and other valuable activities. 8. Light on Pocket: “When you are running a business, wasting your valuable time on some inefficient processes, is a part of the job”. It is high time to change that perspective and adopt some efficient yet cost-effective methods that won’t break your backbone with expenses. To avoid unnecessary overhead costs, you need to bring an ideal ERP software solution to good use. So whenever you are allocating resources, it will not cost you an arm and a leg. It will optimize your resource allocation process, diminish your manual efforts, and ultimately improve the overall business process. 9. Risk Management: The corporate world is all about following market regulations and managing associated risks which includes but is not limited to data security, financial reporting, etc. If you decide to go ahead with Enterprise Resource Planning (ERP), you have to analyse numerous ERP Consultants in India and compare each other’s offerings to find out the best offer that can benefit you to the maximum in the long run. Make sure it complies with industry regulations and offers risk management & mitigation tools. Conclusion Every business can be streamlined and simplified if the right approach is followed. All you have to do is keep all your senses attentive and focused on the word that’s going in the market and then finalize which ERP Solution provider you want to go ahead with. To make this selection process even easier, get in touch with SkyTrust IT Solutions your digital transformation partner in India.

How Brands Are Leveraging AI in Marketing and Improving Their Customer Experience

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Artificial Intelligence! We bet the first thing that comes to your mind after reading these words is either “job snatcher” or “technological marvel”. There is no industry in the world that is not banking on AI technology to amplify its business prospects. And each industry’s marketing department is making the most of it by utilising AI at every step, from scheduling ads to generating content, and much more. What is AI in Marketing? In order to overcome the marketing hurdles, numerous technologies are being used that vary from machine learning (ML) and deep learning to natural language processing (NLP) and other artificial intelligence techs. Customer expectations are also growing from the brand’s marketing strategies, to provide them with a personalised experience. This is where the brands need to modify their marketing approach with a touch of AI and simplify certain processes for everyone’s convenience. Even the top-notch digital transformation agency in India is catering to this need and guiding brands to excel in their niche. What All Comes Under AI in Marketing? AI takes a fraction of seconds to process and analyse a large volume of data and report the same to you, so necessary changes can be made for better ROI. Why AI in Marketing is Needed? Marketers can actually gather data from various sources and take action accordingly. Here are certain methods AI can benefit marketing: Improved ROI: It tracks and analyses a certain campaign’s performance in real-time and gives you a more accurate measurement of marketing ROI. Marketers can significantly improve their marketing strategy with suitable tweaks here and there, and consequently allocate resources. Exemplary Instances of AI in Marketing If you are running your business over the internet and looking forward to amplify it with premium digital transformation solutions, then you must consider these unforgettable AI measures taken by some well-established brands across the goal. Have a look: 1. Netflix: User Content Suggestion Its AI analyses various user metrics, like what the user watches, what they like or super like, duration spent on certain content, when they paused or fast-forwarded or re-watched a specific set, what is added in their watchlist, etc. SVoD then shows a “what to watch” list. It is still one of the best examples of AI in marketing. 2. Coca-Cola: Y3000 The beverage giant Coca‑Cola and its new project, Coca-Cola Creations came up with a new Coke, an amalgamation of human and AI efforts – Y3000. The new drink was manufactured taking assistance from the AI that suggested a flavour inspired by the year 3000, letting its loyal customers taste the future. As per its official statement, the new Coke is a result of “how fans envision the future through emotions, aspirations, colours, flavours, and more.” 3. Starbucks: My Starbucks Barista Banking on voice-search technology, Starbucks has come up with this new feature where customers can place an order and modify it accordingly. It is utilised in collaboration with Amazon’s Alexa. Moreover, they can also confirm a pickup location for the same and collect their order from the store of their liking and in their vicinity. Eventually, it launched AI-powered Mastrena II espresso maker for coffee and technology lovers. 4. Nestlé: NLP Technology One of the global F&B leaders, Nestlé uses Natural Language Processing (NLP) technology to produce targeted ads and creatives for several audience segments. This way, it is getting the maximum return on investment (ROI) by not investing a fortune. This approach enables the brand the freedom to create personalised communications for its audience. In addition, Nestlé is using AI-driven data processing platforms to understand its audience even better and facilitate them with a better user experience. 5. Sephora: The Shopping Chatbot The makeup giant used to conduct a quiz for its website visitors which helped them with a customised shopping experience so they didn’t have to go through the extensive process of product selection. The whole shopping experience was simplified for the end user where they used to leave satisfied and amazed at the turnaround time. The success of that initiative motivated the brand to offer a chatbot-powered shopping service via Facebook Messenger. Conclusion Artificial Intelligence is the key to success in this digitally competitive world and you need the guidance of a digital transformation company in Delhi, like SkyTrust as we can help you achieve your goal effectively. Let’s join hands and we will take you to the cloud nine of success.

How To Find The Right Content Marketing Agency in Delhi?

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Everybody knows that “content is king,” but businesses have always struggled to find the right content marketing agency. While such agencies are easy to find, not every one of them worth the investment. Whether you’re a startup looking to establish your online presence or an established brand aiming to boost engagement and conversions, a content marketing agency in India can help you create and distribute content that resonates with your target audience. But as said earlier, there are many agencies available out there, so do you choose the right one? Well, that’s exactly what we’ll be discussing in this guide. What’s the role of content marketing? Before we dig deep into the process of finding the right agency, let’s first understand the importance of content marketing. The ultimate goal of content marketing is to drive profitable customer action, whether that’s making a purchase, signing up for a newsletter, or simply becoming more aware of your brand. Tips to Find the Best Content Marketing Agency Define your Goals The first thing you need to do is understand your own goals. What exactly do you want to achieve with content marketing will help you become more certain when choosing an agency. Your objectives may include: Defining such goals will act as a compass when selecting an agency. Assess Their Expertise Content marketing has a lot of moving parts, from blogging and social media management to SEO optimization and email marketing. You need to evaluate the agency’s expertise in the areas that seem the most relevant to your business goals. Content Creation: Look for an agency that can produce high-quality, engaging, and original content. This may include articles, blog posts, videos, infographics, and more. SEO and Optimization: Ensure the agency understands the importance of search engine optimization (SEO) and can optimize your content to rank well on search engines. Analytics and Reporting: Measurement is vital. The agency should offer tools and expertise to track the performance of your content and make data-driven improvements. Strategy Development: Your chosen agency should be able to craft a content marketing strategy that aligns with your business goals, target audience, and industry. Industry Experience An agency with experience in your industry or a related field can bring valuable insights and a deeper understanding of your target audience. They may already be familiar with industry-specific trends, challenges, and best practices. This can save time and resources compared to educating an agency about your niche. However, don’t disregard agencies outside your industry, especially if they have a strong track record of adapting to various sectors. What’s important is their willingness and capability to learn about your industry. Content Quality Quality is something that you can’t really overlook especially when it comes to content. It is highly recommended that you assess their digital marketing content writing by simply exploring their blog posts, videos, social media content, or any other work samples they provide. While closing down, consider paying attention to factors like relevance, engagement, and last but certainly not the least, creativity. Communication and Collaboration Effective communication and collaboration are crucial. Ensure the agency is responsive, transparent, and open to feedback. You want a partner who can understand your brand’s voice and values and effectively communicate your message to your target audience. Portfolio and Case Studies Review the agency’s portfolio and case studies to get a sense of their work quality and results. Pay attention to the diversity of their portfolio – it can indicate adaptability and a broad skill set. Case studies can provide insights into how the agency tackled specific challenges and delivered measurable results for its clients. You are also free to ask for content marketing examples and contact their past and current clients to inquire about their experiences and satisfaction with the agency’s services. Budget and ROI Determine your budget for content marketing and discuss it openly with the agency. While it’s important to find an agency within your budget, be cautious of unusually low prices, as they may indicate subpar quality. Additionally, inquire about the agency’s approach to measuring return on investment (ROI). How do they track the success of their content marketing efforts? A reliable agency should be able to provide clear metrics for assessing the impact of your content. Contract Terms and Flexibility It is highly recommended that you carefully examine the terms of the contract, including the duration and flexibility of the engagement. See if you have the option to adjust or terminate the contract if you’re unsatisfied with the results. Flexibility is critical in case your goals or circumstances change over time. Consider Their Company Culture and Values The culture and values of an agency can significantly impact your working relationship down to its core. Consider whether the agency’s culture aligns with your company’s values and whether you feel comfortable working with their team or not. Trust Your Gut Ultimately, the decision to choose a content marketing agency should also come down to your gut feeling. If you have a good rapport with the agency’s team, feel confident in their abilities, and believe they genuinely understand your business goals, it’s a positive sign that you’ve found the right fit. Conclusion Finding the right content marketing agency for your business requires careful consideration and research. By defining your goals, evaluating agency expertise, and considering factors like communication, industry experience, and cultural fit, you can make an informed decision. Remember that the right agency like SkyTrust not only meets your content marketing needs but also becomes a valuable partner in achieving your business objectives. Take the time to find the perfect match, and your content marketing efforts will undoubtedly yield significant results.

Local SEO for Beginners by an SEO agency in Delhi, SkyTrust

6-Step Process to Choose the Best Digital Marketing Company in Delhi, India!

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Digital marketing is no unknown concept for any person or business in today’s digital age. Everyone is making the most of the internet to grow their business and even succeeding at making a difference to their winning strategy utilising the same. Since the inception of “bazaar” and trade, marketing has been the centre of traders’ attention, and with the advent of the internet, the spotlight has been shining above digital marketing. Hence we see businesses and brands running towards some of the top digital marketing companies in India that cater to such needs of theirs. Why Does Your Business Need Digital Marketing? As your business needs to grow, you need the perfect method that will guide you on the path to gratification. With people marking their presence over the internet for even a minute search, businesses are going the extra mile to cater to their persisting needs and never-ending wants. As your target audience (prospective customers) is looking for information related to your field everywhere, including search engines, social media platforms, review sites, etc., you also need to connect with them on the same medium and speak their language. Digital marketing techniques allow you to establish two-way communication with your audience which was not being considered by businesses before. It gives you the advantage to build your credibility among your audience and convince them why they MUST choose you over your competitor. Every best digital marketing company in Delhi offers these services with their unique selling propositions. What All a Digital Marketing Agency Offer? It includes paid and unpaid, every kind of service that can amplify your visibility in this digital landscape. These services include: Online Reputation Management: Now you can also change the way people perceive your brand online by managing your online reputation. How to Choose the Right Fit For Your Business? With a plethora of businesses doing their best out there, they still need a digital marketing company to help them improve their marketing and targeting tactics. So we took it upon our shoulders to help you narrow down to The Best among the rest, so you make a sound decision once and for all. For your business, to be precise! So here is a 6-step process: 1. Outline Your End Goal Before you jump the gun to select your digital marketing agency, you first need to identify and stick with your goal, like “What exactly do you want to achieve with digital marketing?” Is it brand awareness, increasing your sales, offer discounts & deals, product promotion, having a website or mobile app, influencer collaboration, or something entirely different? Know your short-term goal and what you want to keep pursuing for a lifetime. 2. Assess Potential Agencies Once you identify your need, the next step is to evaluate all the potential digital marketing agencies that are ready to cater to your needs. See what all options are out there, see whom your competitor is consulting, ask a friend, and do your own research online. If someone can rank themselves as the best digital marketing company on the first page of the search engine, they certainly can help you achieve that goal in due time. 3. Consider the Experience You also need to pay attention to how many years of experience your shortlisted agencies have. Other than that, always ask them how many years of experience their teams have because the man force utilised in elevating your business growth must be well-versed in their field of expertise. This combination is ideal to make your business or brand more visible over the internet. 4. Understanding Plan & Process Once you narrow down to selected agencies after analysing their experience, you need to get the hang of their processes and strategies. How streamlined their execution is with their own as well as their client’s team? How do they deal with unforeseen circumstances? What is their turnaround time in regard to slip-ups, if any? How well do they understand your brand? Can their presented plan fit well in your brand guidelines? Just go through these and a few more relevant considerations before making the final decision. 5. Look Into their Track Record While on boarding any client, forget the best, even the average digital marketing company in Delhi says it has a proven track of successful campaigns and projects. But it becomes your responsibility to scrutinise their claims and investigate if they follow what they preach. Ask for their campaign reports if they can share, so that their analysis mechanism can give you more clarity about their work procedures. 6. Finalise Your Decision Other than contemplating what these digital marketing companies in India can offer you, always keep your personal goal and budget constraints in mind. It is not necessary if an agency fits in your goal parameters, it will also fit in your budget. And you do not have to empty your pockets just to experience their premium services. You can always find the next best option that happens to fit your budget as well. Conclusion Before making any rational decision regarding hiring a digital marketing agency, always follow this 6-step process to keep everything in perspective as you finalise your decision. And once again coming to the budget part, do not even think about going overboard with it. Rather you can hire SkyTrust as your digital marketing company in Delhi or anywhere else in India, as we can give customised solutions under any budget. It is not just a challenge for us, but our specialty. Let’s join forces and make it happen!

6 More Ways to Use Social Media for Storytelling Part – 2

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Social media has become an integral part of our lives and we can’t keep calm to tell our story to the world. Keeping that ‘fact’ in mind, brands are also seizing this opportunity to tell their story and convince the audience to choose them over their competitor. Even if they (the audience) don’t make that decision, they will at least have a positive impression of that brand and remember it for that storytelling concept if nothing else. Why Brands Are Keen to Master the Art of Storytelling Storytelling gives you the creative freedom to convey your brand message using a unique way that your target audience also finds enticing hence they engage with it. It sort of builds a personality of your brand that your audience feels a connection with. And there is no lack of methods to execute that storytelling part and work towards amplifying your brand. Being a leading social marketing agency in Delhi, we can help you with the storytelling of your brand. In our previous blog, we discussed how you can utilise Facebook and Instagram to bank on storytelling marketing. It’s time we explore other platforms in this blog. Let’s get started! Snapchat 1. Geofilter’s Greatness It is exactly what it sounds and reads like- the geographical or location filter. Since 2017, Snapchat has been letting us show our location on our snaps. If your audience is available on this social media app, then Snapchat Geofilters has to be one of the best ways to target, reach, and engage your audience with your brand, integrating the location factor. It is a boon for businesses with physical locations as they let their audience (their clients) share their first-hand experiences with their followers as well as their subscribers. Moreover, you can also get your own on-demand Geofilters. X (formerly Twitter) 1. Create a Storm When your typical tweet cannot be justified within 280 characters, you can unleash your stream of thoughts in a thread-like manner. You just have to reply to each of your tweets, making it look like a string of thoughts. It should be conveying a single story in a series-like format. For example, if you want to share some tips with your target audience on any topic related to your industry, then a tweetstorm is the ideal way to go with it. 2. Picture Worth a Thousand Words There have been many types of research on social media users, and most of them tell the same story that a tweet with a photograph reaches more people and gets more attention than a plain tweet and that too more than 300%. As you share more than one image with that tweet, your audience is more likely to spend more time on that tweet or even click on it. It’s a great way to tell a story. You can also share a group of pictures from an event, telling your followers and potential clients about the same in this picturesque manner, making it more enticing. 3. Bank on Brand Hashtag Hashtags play a crucial role in creating a community and brands are relying on such hashtags to promote themselves. Some brands have hashtags dedicated to their names and use certain hashtags with a certain cluster that the audience recognises instantly that which hashtag belongs to which brand. For example, Mamaearth uses hashtag #GoodnessInside which is based on the brand philosophy of finding the beauty within. And any loyal customer of ME can tell that this hashtag belongs to this brand. You can also establish your own hashtag and bank on it. 4. Get on Trending Hashtag Train X is the place to join the hot topics and be relevant when a topic is trending among your target audience as well as loyal customers or anybody interested in your field or industry. If you can establish your brand hashtag to build a story, then you can also jump on the bandwagon of trending hashtags to connect with your brand story. It is the perfect time and opportunity to showcase your creative side. You can get assistance from any social marketing company in Delhi like SkyTrust that has mastered this art by spending years in the advertising industry. YouTube 1. Create a Playlist If your brand has a YouTube channel for your brand promotion and you keep your audience updated with your latest offerings or modifications, then you can segregate these videos into different categories, in different playlists. Video is certainly the most engaging form of content and keeping that in mind, you should create as much video content as possible to target the audience toward your brand and turn them into a potential customer. Storytelling can be a lot of fun if the YouTube video playlist feature is utilised well by the brands. Conclusion Storytelling marketing is not a new concept in the field of digital marketing and brands have realised its potential as well. Social media is the ideal place to make that story heard as who doesn’t love hearing a good story, especially when a brand is telling it? Being a prominent social marketing agency in Delhi, we at SkyTrust and our team of industry veterans can help you attain a level of storytelling supremacy that you will be able to meet your success and growth goals with the best ROI. Let’s join forces and get started on that path.

December 2023

Navigating Business Excellence: A 9-Step Guide to ERP Services

How Brands Are Leveraging AI in Marketing and Improving Their Customer Experience

How To Find The Right Content Marketing Agency in Delhi?

Local SEO for Beginners by an SEO agency in Delhi, SkyTrust

6-Step Process to Choose the Best Digital Marketing Company in Delhi, India!

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December 2023

Ready to Upscale Your Business ?

Connect with us as we propel your business towards global leadership through transformation.

Services

Who We Are

Resources

Ready to Upscale Your Business ?

Let's get in touch as we transform your business towards becoming a global leader.

About Us

We are all about digital transformation. We help businesses reach global heights through innovative strategies and AI transformation.

Services

Who We Are

Our Presence

Connect with us as we propel your business towards global
leadership through transformation.