Understand your primary goals for social media (increasing brand awareness, driving sales, lead generation, etc.

Detailed information about your ideal customers—demographics, interests, behaviour, etc.

What sets your business apart from competitors?

Which social media platforms are you currently using? What's the performance on each?

Review existing content—posts, images, videos, etc., to understand your brand tone and quality.

Insights on current engagement rates, follower growth, and any successful or unsuccessful campaigns.

Access to logos, brand colors, fonts, and other visual assets for maintaining brand consistency.

Information on the preferred tone (e.g., professional, casual, humorous) and voice for communication.